Your main focus should be not Money, but sharing Valuable Information and providing Specific Solution, related to sphere of your expertise. The more value you give away, more people will read it, more subscribers, clients and partners you will have.

Auto or semiauto software applications and programs

Software! Efficient small info business is impossible to run without software programs. They are our "angels" that help in our difficult everyday routine business life, but not only that. They are also capable of automatically promoting our business with no or very little effort for our part, so it is a crime not to include them into our "promotion team" review. Once set up they could:

* Submit/resubmit your web-site, pages to Search engines and directories; * Submit/resubmit your adverts to FFA and classified ads pages and boards; * Check SE rankings and adjust your pages accordingly; * Submit/resubmit your info products, including ezines and articles, to respective directories, announcement lists, groups, forums, boards etc; * Automatically send promotional emails to Safe Lists or subscribers; * Follow up with your prospects and customers, etc.

Take note that we are speaking about Recurring Passive Promotion methods only. Software programs can do 1 million things more, but we point to what tasks they can passively accomplish to start rolling your viral marketing ball. Software is also only part of "salesteam" you should and have to spend your money on. Other promotion "staff" will be totally free in terms of money.

Now let me explain why RP Promotion is slightly broader in its meaning than viral promotion. As you know, products announcement or Safelist emailing cannot be called to be viral methods as their produced effect are short term and lack exponential results growth. The classic examples of viral marketing strategy were ebooks giveaways or free web-based email services.

RP Promotion goes further. Software announcements and submissions, taking into account, their completely non-stop automatic working "nature", still generate recurring and passive results. Once set up, we start getting short-term, but permanent and never-ending effect, until our software programs are working at background, although, let me repeat, that promotion is not considered as viral marketing.

Partners, clients or subscribers

Being prime source of some product or service allows you to establish mutually for you and your partners beneficial business relations. That is best of best tactics you should pursue in long haul.

Here is a tip-of-the-iceberg example. It is clear that two (approximately equal) promoters are better than one. That is why huge potential of a sole promoter, who gives away several ebooks, email courses with a number of working submission software, becomes a drop in bucket in comparison with what kind of perspective that promoter could get if there are hundreds, if not thousands, of sub-promoters working for him by giving away his free ebooks, courses etc. Even 30% or 50% commission paying will mean for program owner one thing only - his/her profits have grown on remaining 50%-70% of retail price.

I've presented an example of RP Promotion, when you should order a solo ad to promote your free ebook, which, in its turn, will spread word about your main product. Actually that was a bad tactic as well.

Astute RP Promotional strategy should comprise, ordering a solo or top sponsor ad that will promote your 1st valuable "salesman" like ebook or video file that in turn will popularize your beneficial partner/affiliate program, through which you will gain tremendous market exposure!

No, I was wrong. No need to spend money for manually ordering one-time ads. Write a salesman assistant! I mean article that will offer general public to download your free audio file! When your article is submitted to a lot of directories it will be published many times in different ezines, generating you temporal, but recurring, with each new publication, response. The more "assistants" you will have easier it will be for your salesman - audio file - to work. "He" will be in demand, reassuring listeners in undisputable benefits of your partner program. What is next stage? Those who don't want to become partners, but like your product, would buy it - that is one-time benefit if you stop corresponding with your clients. Those who become your partners will generate true streams of recurring passive income. That's what I call Recurring Passive Promotion strategy.

------------------------------------------------------------ Pavel Lenshin is a publisher of NET Business Magazine, professional web-developer and CEO of: - http://ASBONE.com/ - informational portal and provider of discounted internet services for entrepreneurs, including internet access, web-design and hosting; - http://InfoAlchemist.com/ - a must-have business library. ------------------------------------------------------------

How do you do this?

Well for starters you can simply offer them another product, related to their first purchase, at a "Valued Customer” discount.

Try doing this for your attempted second sale from them..anythng for them to purchase from you again. And if that products lives up to The first one:

1--Comes with SUPERB customer service (from you)

2--Lives up to your promises and their expectations

3--Is of exceptional quality

4--Offers them great value

This will make subsequent sales much, much easier to close..because you have:

1) Overcome obstacles of first sale.

2) Reinforced your Value to customer with another excellent product.

Now...on to offers. Another important segment of back-end sales is.. well, What are you going to sell them? (after you run out of your own products?)

Well after you sold them your featured product, your discounted product, your new product and so forth.

Where do you get more products to continue to capitalize on your customer's "life time value"?

If you don't want to go into whole expenditure of developing another product: Time, Money, Research, Headaches, etc.

Just join an affiliate program. This is what I like to refer to as being 'ultimate back-end.'

YOU WILL NEVER RUN OUT OF PRODUCTS. Only thing is, make sure affiliate products are of same great quality as yours. Also, make sure they are somehow related. If you need help finding affiliate programs to join and promote as back-end product, contact me and I will give you some valuable recommendations for hot new products and services out there.

I truly hope you found this writing enjoyable and informative.

Remember:

You spend all your time and money on getting that first sale. Once you have overcome this, you have that person's trust--so they will be much more open to your recommendations.

Realize this. And then Profit from your customer's "Life Time Value" through your powerful back-end products.

Thanks again for reading. I hope you see now that Back-End Sales are way to go for financial independence from your eBiz.

To your Success,

Anthony L. Davenport --------------- Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!! Plus Cutting Edge Web Applications to keep You ahead of all ailments of eMarketing today Get PAID MONTHLY to build YOUR opt-in email list Fr~e 12 Volume eMarketing Success Library And MORE.... http://www.iczn.com -----------------