------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

You must be asking what does RP mean? I won't tear your curiosity apart until end of publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on couch? You betcha!

Now let me put a little cloud of disappointment in blue sky of your promotional pleasure. We will have to spend some time on creating our "salesteam" first to make it work for us afterwards, so you will be able to do whatever you want knowing that your business/product is consistently being promoted for you.

I don't speak about hiring marketing or advertising department to promote your online business, it would be expensive enough. Better leave that practice to those Dot.coms that report each year about Internet collapse.

What we will do is cheap, yet ten times more effective. It is a market dream come true, although for it is time consuming efforts at beginning, 80% of small home based operators didn't, don't and won't do it. That is another reason, why effect of that "salesteam" will be tremendous in comparison with other "easy to achieve" marketing methods, like 5 bucks classified ezine ad.

The more self-discipline in "salesteam creating" process you put, faster your desired result will be achieved. That rule is so obvious, yet not carried out by a lot of people, including me. One fellow marketer will have perfect "salesman" in a week, while for another one it will become a never-ending tale.

Now I'm literally feeling second bursting question you want to ask me. What is "salesteam"? Do you really want to know most guarded secret of all marketing gurus? The hidden truth of their million dollar profits? Ok, that is Viral Marketing! I know you've heard that 100 and 1 time, but don't blame me, most guarded marketing secret of all times and nations is that there is No Marketing Secret :0)

Before going any further let me point to two main features that determine PR Promotion strategy, very close, but a little bit broader than "classic" viral marketing meaning. They are characterized by:

* one-time action to create and set up; * non-stop ongoing promotion results.

If, for instance, you paid money for ezine solo ad and get 3 sales, in order to produce 30 sales you will have to order that solo ad for 10 times (in practice much more, because of marketing "depletion" effect). This is everything, but astute promotion, which is based on one-time deed with never ending results.

In above case, you should order solo ad to promote your free valuable, say, traffic report or sales letter with a compulsory URL to your web-site, positioning you as a traffic or sales letter expert. Your info product will thus rapidly spread over net, generating you much more than 3 sales. It is hard to imagine what will happen if you offer 30-50% commission for publishers to give your product away for free.

You have also probably heard hundred times about recurring passive income. The example above describes Recurring Passive Promotion that means that your company, product/service is going to be automatically promoted by a "salesteam", consisting of:

1. Info products: eBooks, Reports, Brochures, Email courses, Audio, Video files, Web-site template and so forth. 2. Auto or semiauto software applications and programs. 3. Partners, clients or subscribers.

In fact, RP Promotion is a foundation of RP Income that is main desired target to any online marketer to achieve financial freedom. Below we will look a little bit closely on each promotional instrument. Note that they are perfect instruments or tools if you wish, but it is craftsman who creates art, not tools themselves.

Info products

Do you follow number #1 rule of all marketing gurus that is "Money is in list"? If you do, you can use your list, i.e. ezine, newsletter to easily compile an info product from materials, mainly articles or tips that previously were written for your issues. That means that not only do you constantly profit from list, but expanding your profits by promoting your list. In practice it will look like subscribe sign up box on one of welcome pages of your free ebook, report etc.

As I have already shown in example above, it may be any kind of beneficial for target market template with permission to use it for free, remaining your small URL at end intact. It may be audio file coming with electronic brochure. There are really unlimited variants of creating powerful and valuable, yet totally free RP "promoters" or "salesmen".

by Anthony L. Davenport ----------------------------------------------------------------

Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.

The reason for this is because Back-end sales, are ultimate way to realize true 'life-time value' of your customers/list. Once someone buys from you, and if their experience with your product is good, then you will have no problems selling to them again and again.

Back end sales will equate to about 75-85% of your overall income. This is how important and powerful this marketing method really is.

But first, to accommodate you if you are totally new to this whole internet marketing thing.

A back-end sale is simply a sale you make from a customer who has purchased from you in past. Meaning, lets say a first time buyer orders your new ebook. You find a way to collect their email address (through your newsletter, or have them fill out a form during order process) so you can eMail them promos in future. Now every time that same customer buys something from your eMail promotions-- --that is a back-end sale, and more profits in your pocket.

As Netrepreneurs, we all know that to acquire our FIRST TIME customers is where majority of our marketing budget goes. We have to some how direct them to our website, persuade them to sign-up for our mailings and entice them with our sales copy to purchase one of our products.

With all this time, money and energy being spent drawing these first time customers to our website and sales copy it's no wonder why you cannot over look power of following up and back-end sales--if you want to make substantial profits.

You see when a prospect finally makes conscious decision to buy from you, then you have succeeded in:

1) Establishing your Credibility to that person

2) Building a mutually beneficial relationship with him/her.

3) (obviously) Closing FIRST sale.

Now after first sale, IF your product or service:

1--Comes with SUPERB customer service (from you)

2--Lives up to your promises and their expectations

3--Is of exceptional quality

4--Offers them great value

Then...

This is time to take ADVANTAGE of this relationship and offer this person more value.

Now since they have bought from you in past and enjoyed product--selling to them again and again will be so much easier than acquiring a totally new FIRST TIME customers.

The reason for this, is because your customer base will already trust you and feel bonded with you on some level.