3. Can I see samples of your work? It is in your interest to view samples from designer. Ask to see websites they have designed for companies that are similar to companies in your industry and other industries. Does designer offer variation and not repeating just one standard design? Look for different design solutions that work for site they're on. You should have confidence in your website designer as he needs to be able to show your business to its best advantage.

4. How much of my own time will having a website take up? It is important to understand that having a website for your business will take a lot of time and effort to keep it current and interesting. You may wish to appoint or hire a Webmaster to help with this.

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Don’t use large words but opt for strong verbs over weak ones. Use active voice instead of a passive one. i.e. Instead of “a good score was achieved by team”…say “the team scored a season high”. Speak “to” but not “at” your visitor. Keep your sentences short and snappy.

7. Include searchable keywords – use targeted keywords in your web copy that will allow search engines to find your site. Include these keywords in your meta tags, links and file names also.

8. Eliminate fluff - don’t waffle on in your writing. You will only bore your visitors and they will click elsewhere. Try to remove filler sentences that contain phrases like “for those of you” and “all of you”.

9. Proof read your web copy – errors in your web copy give impression of being unprofessional or sloppy. Read copy aloud to yourself or get someone else to proof read it. Often they will find more errors because they are more objective.

Use spell checker but don’t rely on it. Often it doesn’t pick up all incorrectly spelt words. Print a copy of your content. It’s easier to find grammatical or spelling errors on a hard copy.

10. Take a break – revise your web copy after taking a break from it for several hours or a few days. This allows you to see it from a different viewpoint. You may find a better way to say something to further improve your copy.

11. Use images sparingly – images should only be used if they relate and support your web content. If not, they will only distract visitor from reading your web copy. Too many images will slow down time it takes for your visitor to load your site in their browser.

12. Use effective navigation – your navigation bar should help visitors easily find main sections of your site. Read: "How to Create an Effective Web Site Navigation Structure" (http://www.isitebuild.com/navigation)

Writing effective web copy is key to converting visitors into buyers. Getting 1000s of visitors to your web site doesn't guarantee sales. Reading your web copy should pre-sell your product with words you use. Once you achieve this, your web site will become very profitable.