Quick Questions to Ask a Web Designer

Written by Damon Maddison


Quick Questions to Ask a Web Designer

Findingrepparttar right web designer can be difficult so I have listed a few useful questions which you can ask while on your search.

1. What is your experience in website design? Experience is based on actual ability rather than number of years. Some website designers may charge based on their abilities and experience however this does not mean a cheaper rate is less effective or of lesser quality than a more experienced web designer. A web site designer may specialise or may use external designers to design certain styles of websites. Regular communication with a website designer will help you to decide if that designer is suitable for you.

2. Are you able meet my deadline? The website designer needs to be able to meet your deadline. Be sure to include a fixed date that you want your website to be up and running in your contract. Your website should be ready within a month, askrepparttar 132298 designer to keep you up to date withrepparttar 132299 progress during this time

How to Write Effective Web Copy

Written by Herman Drost


Writing effective web copy begins with an understanding of whatrepparttar goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? Remember you are trying to get someone you can’t see and have never met take a step towards building a relationship with you or your company.

1. Create a customer profile – try to find out what arerepparttar 132296 needs and desires of your visitors. Here are some examples of questions you could ask:

Are they young, middle aged or senior? Are they primarily male or female? Are they financially secure or budget-minded? What gets him or her excited? What are his or her most pressing concerns?

Try to brainstorm a list of topics that might interest your target audience.

2. Create a Unique Selling Position (USP) – This is a statement of 2-3 sentences that explains why you are different from everybody else. This isrepparttar 132297 unique factor that sets you apart from your competition. Make thisrepparttar 132298 first thing your visitor sees when they arrive on your home page.

3. Focus on benefits – most web users want to findrepparttar 132299 information aboutrepparttar 132300 product or service they need as fast as possible. If they land on your site, they want to know how they will benefit from buying your product or subscribing to your ezine. You will need to answer that question as clearly and concisely as possible or you will lose that visitor.

4. Userepparttar 132301 inverted pyramid style – provide a summary of your information by clearly communicatingrepparttar 132302 direction of your discussion. Use informative headings and subheadings with a paragraph of 4 to 5 lines that supports them. You only have a few seconds to grab your visitors attention. Most will simply scan forrepparttar 132303 information they are seeking.

Use bulleted or numbered lists, boldface or colored font to emphasizerepparttar 132304 points you wish to make. Include links atrepparttar 132305 end of your paragraph (or withinrepparttar 132306 text) to direct visitors to other pages of your site for more in-depth information.

5. Write in an informal or personal style – write in a unique way that differentiates you from other small businesses in a similar business or niche. It doesn’t have to be elaborate or super-creative. You simply provide a style that getsrepparttar 132307 attention of your visitors.

6. Keep your sentences simple – you are not writing to impress. You are writing to communicate. You want to pre-sell your product or service, therefore write as if you are talking to a 13 year old.

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