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Have you ever thought of combining a little image branding along with your direct sales approach?
Let’s say you’ve written some great direct marketing sales copy for your “brand X” widget and people are buying it. Then your competitor comes out with exact same widget but sells it as “Fancy Brand X”.
Fancy Brand X also uses great copy to make sales, but in addition, it’s being touted as “the brand you can trust.”
After a while, Fancy Brand X begins to sell more and more until they are number one in your category. While your plain jane brand X widget barely gets noticed. What’s difference?
Fancy Brand X had an image created for it that was promoted along with every sale. What is public going to remember? Your no-name brand X or “the brand you can trust.”
Creating an image for your product or service and combining it with a powerful direct sales message, may just be a wise investment after all.
Donna Monday Copyright 2005 Find it Quick in a Click http://www.1MinuteSolutions.com