There’s nothing wrong with having a goal to make money, but problem is, that single-minded focus isn’t creating a lot of millionaires. Perception speaks volumes, and this person brought to everyone’s attention how people are beginning to think about others who promote products online.

What kind of message are you sending to prospective customers? Do you only care about “making sale?”

Or, do you genuinely go about forming relationships first, and wait for sales (if any) to come later?

Honestly, I think many of us have been guilty of trying to “take money and run”. This is probably why majority of us haven’t made any real money online. We need to take a deep breath and stop for a moment.

How sincere are we in wanting to help people?

Give them something of value?

Make their lives better?

Did reading that make you feel warm and fuzzy?

Did you imagine yourself as one of those happy people in a Coca Cola ad sharing a cool, refreshing Coke and some laughs with friends?

If so, then you’ve just made Coca Cola people a few more dollars. Not directly, but indirectly – through branding.

Branding is image building. You can brand a person (yourself), product (soda), or service (dentist). Many large companies use image branding to keep their name in front of consumers and to create a positive image. They hope that when you’re ready to buy their product, you’ll think of them first.

Branding can be very powerful. Just look at this example:

“Ask for . . . little purple pill.”

Now I’m not going to mention drug company that sells “little purple pill” but if you’ve seen their commercials, you know how attractive they make these pills seem.

In fact, they’ve done such a good job of branding this drug that people are going into their doctor’s office asking for it – whether they need it or not!