Will ink colors change when printed on a given sheet? (Printing inks are transparent. Its result on paper depends on brightness or "yellowness" of a white paper, and more dramatic changes when transferred to colored papers.)

Is it necessary to use additional plates or tint underlays to get right result for ink coverage?

Should we use one or more Hexachrome inks in process spectrum to enhance color brightness and luminosity?

Does sheet need a varnish or should we consider aqueous coating to guard against fingermarks and scratches?

Can we print four colors on one side of sheet and black on back-up to give illusion of a "four color process throughout" job?

Can it be press-scored instead of die scored to save money? (Folds that go through heavy solids may require a channel or die score.)

Do we have to parallel fold for correct line-up of bridge (cross-over) pages?

Can we run any of elements on combination to saving on costs? Learn to be responsible and take full control of your jobs. Ask these questions. You might just save yourself from paying too much.

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You can do successful self - promoting with class, ethics and service to others. Begin to look at self-promotion from this day forward as serving others instead of self-serving.

I'm sure you are passionate about what you do and truly want to help your customers. If that is case - don't you want to help more and more people that could use your services and/or products? You can't do that if you don't successfully self-promote and tell more people about what you do. Tell others why you are expert and share success stories from your customers. Your self-promotion, when done well, helps people to get what they desire.

The most successful people in world are all self-promoters. These are people that talk in elevators! In fact, behavioral scientists, George Dudley and Shannon Goodson, have made a career out of studying science of self-promotion to prove it. Their assessment identifies ways in which we unconsciously avoid self-promotion and limit our success. Their research studies discovered that "self-promotion is directly related to success."

It you don't toot your own horn, you can't enjoy music.

Debbie Allen, is an international professional speaker and author of four books, including best selling, Confessions of Shameless Self Promoters. Download a free chapter, sign up for your free Shameless Marketing Newsletter and view Debbie's demo video in action at www.DebbieAllen.com