Yes, it takes some effort, but what else would I do since I love this work so much? Willing to delegate, my computer assistant and myself work as a team, I do writing and creating, and she offers technical support to get word out to millions of Internet savvy people who want to buy Online. We spend 4 days a week, 2 hours a day on these Online projects.

I discovered that marketing is everything and Online marketing is so much easier, faster, and more profitable than offline. It's convenient. You don't have to travel; you don't even have to talk to large groups or sell products at back of room. Like myself, you can sell many more products each month than through traditional publishing and promotion methods.

Online costs are low: no printing bills, no wrapping, no postage, no trucking, no inventory, and no sales tax. Another benefit? Your customers are happy because they get immediate delivery of their books to their email address.

The biggest benefit? This endless virtual marketing machine is out there for anyone of you, and you can learn from a qualified teacher, author, take a teleclass, or get individual coaching to boost your Online sales beyond your wildest imagination. What are you waiting for?

Mistake Two: You make it difficult or confusing for your Web visitor to buy. Look at your Web Home page today. Do you make links out of your benefit-driven headlines to compel your visitors to go to your sales message? Does that copywriting sales letter pull your reader to your "order page?"

Once there, do you make it easy to buy? You need to offer more than one way to buy that may include a toll-free number (women prefer this), a merchant account to process credit card orders, and an order sheet your potential buyer can fax, mail or call in to you.

It's important to check your links often. If you don't and you have glitches, your visitor will leave to try another easier to navigate Web site.

When you resolve these two biggest Web mistakes, you are on your way to keeping your visitors returning to eventually buy your products or service.