After interview is over, send reporter a note or email inviting them to fact-check with you before article goes to print. You'll get to correct any obvious errors in your comments or in article, and perhaps even smooth out any infelicities in your quotes. With a little diplomacy, you may be able to exert some last-minute gentle influence on story’s drift.

Think of this as a value-added service for your client, reporter. It shows that you understand their job and will make them more likely to interview you again for their next story.

Everyone else on your list – that should include friends, neighbors, and vendors. These folks may not be prospects, but they surely know people who are. They are a potentially rich source of referrals for you. (Note: Check with publication to see if permission is needed to reprint. Sometimes they will create reprint for you—for a fee.)

Article reprints should look appealing and be easy to read. Take time and care to get them looking good. Ask a print shop or local designer to help out if need be. Or just have someone computer-savvy and design-minded give it a once-over. It’s worth small investment.