Publicity: Show a Reporter You Care by Inviting Them to Fact-Check

Written by Ned Steele

Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.

Inaccuracy isn't tolerated in newspapers or magazines. Look atrepparttar outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-statedrepparttar 144611 location of an interview subject in an article. And this was in a sports column! Imaginerepparttar 144612 fallout if he'd made a crucial error onrepparttar 144613 business pages. It's no wonder reporters are fearful.

This provides an opportunity for you to stay in contact with a reporter after your interview, and maybe even steerrepparttar 144614 story inrepparttar 144615 direction that will maximize your publicity and marketing results.

Keep The Publicity Machine Rolling with Reprints

Written by Ned Steele

More than half of America skipsrepparttar Super Bowl,repparttar 144610 nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here’s how…

You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!

You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.

Cont'd on page 2 ==> © 2005
Terms of Use