Publicity: Show a Reporter You Care by Inviting Them to Fact-CheckWritten by Ned Steele
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
Inaccuracy isn't tolerated in newspapers or magazines. Look at outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated location of an interview subject in an article. And this was in a sports column! Imagine fallout if he'd made a crucial error on business pages. It's no wonder reporters are fearful.
This provides an opportunity for you to stay in contact with a reporter after your interview, and maybe even steer story in direction that will maximize your publicity and marketing results.
Keep The Publicity Machine Rolling with ReprintsWritten by Ned Steele
More than half of America skips Super Bowl, nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here’s how…
You’ve worked hard, gotten your story in. You’re a media star. Wait… Job’s not done!
You want everyone in your mailing list – not just those who read today’s paper – to see it. Create a nice-looking reprint and mail, e-mail or fax it to everyone you know. You heard me right, everyone. Customers and prospects aren’t enough.