3) State your guarantees immediately. If you guarantee that customers will be pleased with your product or service, tell them. If you offer a money-back guarantee, say so. This helps to build confidence. As we all know, people buy from those they trust.

4) Build a relationship with your visitors. People also buy from those they like. Get personal. Use your "about us" page to its fullest. Make language friendly, and let visitors know you are a real individual who cares about their problems and has a viable solution for them.

5) Offer multiple payment options. Giving your visitors choices is always a good thing. This lets them feel as though they are in control.

6) Make yourself easily accessible. Give a physical address and even a phone number on your site. Let visitors know that should they have questions or problems you’ll be there to help them.

As you can see, all of above relate to building trust and making buying process a quick and easy one. These are two fundamental, but vital, areas of Internet marketing that many people overlook.

Once you have your site spiffed-up and ready to convert - then and only then begin driving traffic to it in droves. You’ll see a dramatic increase in sales!

Diane C. Hughes * ProBizTips.com

3. Timing Is Everything - Didn’t think that mattered? Oh! It does! The day of week, and time of day all play a significant role in how effective your campaign is. For example: almost everyone is in a rush in morning hours. This gives a greater chance that they will delete any email they do not absolutely have to read. Take note of your target customer’s typical schedule, and send your emails during their "off times".

4. Give A Deadline - One simple instruction to act before a certain date can make or break your success. Don’t neglect this vital element!

5. Consider HTML - These days, most email programs are HTML compatible. In fact, over 90% of customers can receive HTML emails. Color - whether in print or on Web - always increases readability (if done tastefully). Consider having your email converted to HTML to make it stand out in sea of plain text messages.

6. Give It A Break - Rather than writing long paragraphs (even a 3 sentence paragraph formatted at 65 characters per line looks long), write in short 1 or 2 sentence blips. This is easier on eyes of reader, and doesn’t take nearly as long to digest.

The competition for your customer’s attention is growing greater by day. Refining your email campaign can help you avoid delete button, and reap greater profits.

Diane C. Hughes * ProBizTips.com