The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can’t convert sales.

You might have best product in world. However, if your site isn’t specifically designed to convert visitors to sales, you’ll be wasting a lot of money to bring traffic to a dead site. All your marketing efforts and advertising dollars will go right down drain.

Before you begin - or continue marketing your site, be sure you are ready to whiz customers through your ordering process with ease. Do a double check to ensure that your site can instill trust in your visitors.

So what do you need to do in order to dramatically increase conversions? There are a few simple, free things you can do right now that will pay off big time!

1) Reduce number of clicks to purchase. Make it easy for your visitors to find information they need. Implement three-click rule. It should take no more than three clicks for your visitors to get from index page to checkout page. I can promise you that they will not hunt for a way to spend their money. They will simply leave.

So how do we, as Internet marketers, battle their complacency? There are several ways that have been proven to increase customer response.

I’ll assume that you already have a customer-focused, sales-oriented Web site; and that your offer is a solid one that shows value.

1. Use Short, Concise Subject Lines - While personalization has been shown to increase response rate, there are several things that have been proven to decrease it. Long subject lines are one. Try to keep yours at 40 characters or under. Why? Many email programs cut off longer subject lines. Also, avoid "hyp-ish" subjects. The more personal you are, better. Exclamation points, word "free" and other trigger words such as "boost" and "skyrocket" are a sure ticket to delete file.