6. Provide references. Adding references within your e-book is a great way to provide value. Including websites, links to articles, titles of books and addresses and phone numbers of helpful organizations are all great ways to point your reader in right direction. This approach will help position you as a go-to person, someone who can readily provide references and referrals. Also, you’ll increase chances that your emails will be retained and/or forwarded to others because of their overall usefulness.

7. To quote or not to quote. If appropriate for your content, don’t hesitate to add quotations. Quotations help people relate to information and can also help with recall later on. Clever words like these can really add a touch of elegance to your presentation and show a sense of thoroughness and thoughtfulness in effort you made to develop course.

8. Any questions? Adding questions to deepen reader’s learning or to engage them in material more fully is a great idea as well. You might ask opened ended question to promote possibility thinking, or you might ask more factual-based questions. You can provide answers within same email, or wait and provide answers in next lesson. You might even have one lesson which is set up in a Q & A (Question and Answer) format. People love Q & A. To get reader even more involved, you can include an email link where they can send you more questions. This would be a great entrée to building a potential customer relationship, or to building another product based upon questions you receive from readers. The possibilities are endless.

9. Examples and stories. Providing interesting examples or stories to illustrate key points are a great way to captivate reader’s attention. Not only do they give him a way to relate content to his own life, but they provide a way for him to remember it in future.

10. Contact me please. Each issue of your e-course should include your complete contact information including your name, company name, address, website, email address, telephone number and fax number. You might also want to include links to other free offers, with links directly back to your website. These links should be located at bottom of your email, perhaps in a P.S. (post script), rather than as center of attention. Remember, your intent is to provide valuable content with hopes of cultivating beginning of a customer relationship.

BUT IS IT FOR ME?

YES! Whether you're just one guy starting out in your own small shop, or a larger shop with 6 or 7 bays and 20 employees, my system will work for you!

I have designed this system to be step by step, and at same time be flexible for you and your style. No "cookie- cutter" approach here. These are real world, proven techniques, that I used myself, in my own shop!

WHAT DO I DO NEXT?

You simply have 2 choices.

First you can keep doing same things that you have been doing, and hope that you will stumble onto answers before you get burnt out and go broke.

Or you can simply check out rest of my website (link to about Rob page) and see if I'm kind of person that you would like to work with.

I can guarantee you that if you are serious about improving both your business, and your quality of life, I can help you get there. And best part about it is we can have fun doing it!

LISTEN TO MY FREE TELESEMINAR:

"How To Make A Million Dollars A Year With Your Auto Repair Shop While Only Working 20 Hours A Week!" "Don't Take My Word For It, Listen To What My Clients Are Saying About My Program"

THIS COULD, AND SHOULD BE YOU TOO!

Listen to a very happy shop owner:

Have fun and may you be as profitable and successful as you deserve to be!

Sincerely,

Rob Russell

Nationally Recognized Auto Repair Shop Marketing and Business Expert

Contact me Office number: 503-628-7837 Office Fax: 503-628-5438

The above sales letter is one of most fundamental, yet highly effective sales letters I've ever had pleasure of reading. How do I know it's effective? Because when I asked Rob Russell for permission to use his sales letter in this article, I also asked him if letter was working for him. And he told me that he was very pleased with results.

I should also mention, in interest of keeping this article as brief as possible, I intentionally left out testimonials. If you would like to see sales letter in its entirety, you can view it here:

http://www.robrussellinfo.com

That sales letter is a simple but psychologically powerful example of copywriting, because it follows AIDA formula to letter:

A= ATTENTION: The very first thing your ad or sales letter must do is get your prospects "ATTENTION". The very best way to do that is with an effective headline. So, what's an effective headline? An effective headline is any headline that answers question: "What's in it for me?" That's all your prospects really care about. What's in it for them?

I= INTEREST: After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

D= DESIRE: You have to make your prospects "DESIRE" your product or service. And way to do that is with benefits, benefits and more benefits!

A= ACTION: You want to close your ad or sales letter with a call to "ACTION!" In other words, ask them for order. It's important to ask for order at least three times, preferably six or more.

Anyway, that's it. You've just seen an example of fundamental copywriting at its finest.

Forget about trying to write a brilliant, psychological ad or sales letter. Follow AIDA formula faithfully, and I promise you, brilliance will take care of itself!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net