1. Getting started. So what do you need to get started? First and foremost, you need a good idea or concept that you can teach someone about through an e-course. For example, if you are a coach, you might offer a short course on how to write a personal vision statement or how to realize your dreams. If you are a writer, you might write a course on how to write an article. If you are a consultant, consider an e-course on key components of an effective proposal. Once you have your idea, think of 5 to 10 key points about topic. These will become subjects of individual lessons.

2. Make it short and sweet. An introductory e-course can be as long as you want it to be. It could be a short as a couple emails or as many as one hundred. If you don’t want to annoy your subscribers or lose them altogether, I would suggest assembling a 5 to 10 lesson e-course. By keeping it short, there is a greater chance you’ll complete writing of it so that you will have a nice free or fee-based product to offer to others. In addition, your subscribers will probably read it because they know they won’t be inundated with lessons from now until end of time!

3. We deliver. Once you’ve completed “lessons” which comprise your e-course, you’ll need to determine a delivery schedule. Do you want subscribers to receive a lesson every day or would you rather they receive it periodically? With today’s autoresponder technology, you can set up your e-course to be delivered at whatever interval you desire. If you want to deliver one lesson per day, you will set interval to one. If you wish to deliver one message per week, you can set interval to 7, or any other interval that works for you. I suggest allowing at least a week between emails, so just as someone is about to forget who you are, another email from you pops into their inbox. There are a number of free and low-fee autoresponders available through www.freeautobot.com, www.sendfree.com, and www.getresponse.com.

4. Free or fee? That is question. Short e-courses are usually offered for free, whereas longer ones which contain more proprietary content can range in price from a few dollars to even several hundred dollars. When you’re just starting out, I suggest offering them for free. Whether free or fee, it is important to make sure that they contain information of value. Never fill an e-course with fluff or shameless self-promotion. If you do, rest assured you will have many people unsubscribing. In today’s competitive marketing environment, a savvy marketer knows that to attract and retain clients, they need to offer value and substance.

I'll let you in on a little secret. If you master fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's essence of AIDA formula. Here's a perfect example of type of fundamental copywriting I'm referring to:

Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.

ATTENTION AUTO SHOP OWNERS!

Are you making kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?

CLICK HERE TO GET MY FREE SPECIAL REPORT

The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!

LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!

This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to be best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doubles industry standard! The best part about it was that I did not even need to be at shop!

It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through all trial and error that I did. You don't have to make same costly mistakes, or jump into things with blinders on. I can show you what to do every step of way.

Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your shop more profitable, I can help.

As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about all aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave to business, working long hours with lots of stress. ARE YOU ONE OF THESE?

I CAN HELP!

Using my systems, strategies, and techniques, you'll be able to handle all complicated business aspects of running a repair shop...without all stress other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.

YOU CAN LEARN FROM MY EXPERIENCE!

My cutting-edge systems are same systems that have allowed me to build my own shop into a model for automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.