Promote Your Business: How to Write Your First E-Course

Written by Tara Alexandra Kachaturoff


As a marketing coach, I encourage my clients to use simple and low or no-cost marketing strategies to promote their business. Writing an e-course is a wonderful way to promote your business, while providing value to your current or prospective customers. Inrepparttar simplest terms, an e-course is a series of e-mails that are delivered at pre-defined intervals which contain valuable content around a specific topic. E-courses consist of “lessons” which are loaded into autoresponders which automatically e-mailrepparttar 120102 lessons to your opt-in list. So what do you need to know before you write your first e-course?

1. Getting started. So what do you need to get started? First and foremost, you need a good idea or concept that you can teach someone about through an e-course. For example, if you are a coach, you might offer a short course on how to write a personal vision statement or how to realize your dreams. If you are a writer, you might write a course on how to write an article. If you are a consultant, consider an e-course onrepparttar 120103 key components of an effective proposal. Once you have your idea, think of 5 to 10 key points aboutrepparttar 120104 topic. These will becomerepparttar 120105 subjects ofrepparttar 120106 individual lessons.

2. Make it short and sweet. An introductory e-course can be as long as you want it to be. It could be a short as a couple emails or as many as one hundred. If you don’t want to annoy your subscribers or lose them altogether, I would suggest assembling a 5 to 10 lesson e-course. By keeping it short, there is a greater chance you’ll completerepparttar 120107 writing of it so that you will have a nice free or fee-based product to offer to others. In addition, your subscribers will probably read it because they know they won’t be inundated with lessons from now untilrepparttar 120108 end of time!

3. We deliver. Once you’ve completedrepparttar 120109 “lessons” which comprise your e-course, you’ll need to determine a delivery schedule. Do you want subscribers to receive a lesson every day or would you rather they receive it periodically? With today’s autoresponder technology, you can set up your e-course to be delivered at whatever interval you desire. If you want to deliver one lesson per day, you will setrepparttar 120110 interval to one. If you wish to deliver one message per week, you can setrepparttar 120111 interval to 7, or any other interval that works for you. I suggest allowing at least a week between emails, so just as someone is about to forget who you are, another email from you pops into their inbox. There are a number of free and low-fee autoresponders available through www.freeautobot.com, www.sendfree.com, and www.getresponse.com.

4. Free or fee? That isrepparttar 120112 question. Short e-courses are usually offered for free, whereas longer ones which contain more proprietary content can range in price from a few dollars to even several hundred dollars. When you’re just starting out, I suggest offering them for free. Whether free or fee, it is important to make sure that they contain information of value. Never fill an e-course with fluff or shameless self-promotion. If you do, rest assured you will have many people unsubscribing. In today’s competitive marketing environment, a savvy marketer knows that to attract and retain clients, they need to offer value and substance.

5. It’s all about solving problems. So how do you add value to your e-course. The best way to add value is by offering information that a reader can use today which will make a difference in their life. People are busy, really busy. They’re bombarded with over 4,000 marketing messages each day. They work, have families to take care of, along with many other responsibilities. Believe me,repparttar 120113 reason they’re subscribing to your e-course is not to have one more thing to do. Rather, your e-course title or subject probably struck a chord within them. The reason people buy anything is to solve a problem. If they’ve “bought” into your e-course, they feel it’s going to help them with something they need resolved. If you want them as a client, you’re going to need to do your best to convince them that you have solutions.

The Lost Art Of Fundamental Copywriting

Written by Dean Phillips


What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!

I'll let you in on a little secret. If you masterrepparttar fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that'srepparttar 120101 essence of repparttar 120102 AIDA formula. Here's a perfect example ofrepparttar 120103 type of fundamental copywriting I'm referring to:

Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.

ATTENTION AUTO SHOP OWNERS!

Are you makingrepparttar 120104 kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?

CLICK HERE TO GET MY FREE SPECIAL REPORT

The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!

LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!

This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to berepparttar 120105 best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doublesrepparttar 120106 industry standard! The best part about it was that I did not even need to be at repparttar 120107 shop!

It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through allrepparttar 120108 trial and error that I did. You don't have to makerepparttar 120109 same costly mistakes, or jump into things with blinders on. I can show you what to do every step ofrepparttar 120110 way.

Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your shop more profitable, I can help.

As you may be aware, most repair shop owners started out as technicians (or mechanics). Most of these technicians are very good at what they do, but unfortunately, they don't know much about allrepparttar 120111 aspects of running a business: production, finance, management, customer service, etc. As a result, many shop owners end up being overworked, and become a slave torepparttar 120112 business, working long hours with lots of stress. ARE YOU ONE OF THESE?

I CAN HELP!

Using my systems, strategies, and techniques, you'll be able to handle allrepparttar 120113 complicated business aspects of running a repair shop...without allrepparttar 120114 stressrepparttar 120115 other guys are under. Less stress and simpler operations means more time and energy to spend pleasing your customers--which is what any successful shop needs to do.

YOU CAN LEARN FROM MY EXPERIENCE!

My cutting-edge systems arerepparttar 120116 same systems that have allowed me to build my own shop into a model forrepparttar 120117 automotive industry. I developed these industry-specific procedures after making lots of mistakes myself, including one that cost me $10,000.

Through trial and error, I learned what works and what doesn't, and how to build a successful auto repair shop.

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