MARKETING Marketing of chicken should be planned. A successful strategy project will depend on good market and price offered. Marketing Strategy The farmers in running their business or marketing strategy should consider four important factors: - Location/place (near to marketing place, no communication problem) - Production (can be sold in form of live chicken, processed and frozen, cuts, eggs and others) - Price (Depends on location and market demand) - Advertisement (Usually done by big companies) Income = Income – Current Cost Production Cost Per Kilogram = Current cost divided by Weight of chicken

RECORDS KEEPING The farmers should record every activity, which involved with finance. 2 types of record should be made: - Record Management - To correct weakness of management - To make sure breed chosen are good - To make sure feeds are good - To minimize mortality rate - Used suitable medication Financial Records - To know profit/loss level - To minimize wastage cost - As a guide in preparing paper work for expanding project in future

Production of Powdered Gum

After producing your gum as discuss above, filter gum, add preservatives and also add P.O.P. (Plaster of Paris) in ratio of about 25kg to 180kg liters of Gum. Mix it properly and youthen dry product. After drying you now grind product to powder and add 25kg of Titanium dioxide, grind whole product together and then pack it into 10kg.

Production of Gum for Office Usage

Here you will make use of grade 1 gum Arabic, use also same quantity of Gum Arabic 100kg but you will add 140 litres. The production process is same general production process discussed above.

After production you package it into small or big pastics for sales as buyer specification order.

Production of Gum Arabic for Exportation.

As part of our effort we have got variousaddresses of importers of gum Arabic and gun additives.

First and formost to succeed in this business you have to get different grades of Gum Arabic, we have. Grade I Grade II Grade III in Africa.