-Do research before submitting a press release, check out some other press releases that have been published. What do you like or dislike about them?  

Tips for Submitting Your Release

-Do some research and find press contacts that would have an interest in what you have to say.

-Keep a notebook and compile a listing of contact names, addresses and information. When you decide who you will contact, keep track of who you contacted, when you contacted them (date), and outcome.

-If you are planning to email any media, such as reporters/editors, be sure they accept queries and press releases via email.

-Before contacting anyone or even writing a press release, do some research. If there is a particular publication you think you'd be interested in submitting your release to, look at their previous releases and get a feel for what they are about and are interested in.

-Never spam anyone, especially press. Submitting your press release randomly to a zillion places isn't going to necessarily gain you exposure. In fact it could very well have opposite effect.

-Don't send your press release to more than one contact per news outlet.

-Once you've submitted your release, do not follow up your release with emails asking what's happening with it. You have to consider that they receive hundreds of press releases per week.

-This may sound like common sense, but at no time do you want to annoy anyone.

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How to set up an automatic responder on your web site

1. Create a form on your web site to capture your prospects information (i.e. name and email address.) You can do this on one or several pages or use a pop-up or pop-under (www.isitebuild.com/web-site-promotion.com) on your web page. I prefer pop-under because it is less obtrusive for your visitors (pops up when prospect has left main page).|

2. Write a series of 3-7 personalized follow-up messages regarding your offer. You have option of spacing these several days (or weeks) apart from each other.

3. Set up a confirmation page (www.isitebuild.com/success) to confirm your prospects successful subscription.

4. Set up an error page (www.isitebuild.com/failure) in case your prospect makes a mistake filling out information. Create an email link on this page that will direct him to your offer. Your autoresponder will still capture his email address for follow-up.

5. Upload your main page (containing your subscription form),

confirmation page, and error page to your web host. If you are using a pop-up page, upload this one as well.

6. Check all your web pages before you begin your marketing campaign. Test links and check pages in different screen resolutions, and browsers.

7. Begin your marketing campaign.

Creating multiple personalized follow up messages to your prospects, gives them a better chance to respond to your offer, resulting in increased sales. Using an automatic responder will allow you more free time to focus on implementing other marketing strategies.

Herman Drost is the author of the NEW ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion