Press Release Writing Tips

Written by Kathy Brackley


Writing a press release can be a valuable tool for publicity. That is, of course, providing thatrepparttar release is well written, news worthy and easily understood. I could provide you with hundreds of sample press releases but I don't believe that would be of value to you. Going to some ofrepparttar 124991 sites that display press releases and reading them is much more important. Doing that will give you an idea ofrepparttar 124992 format and content that works.

It's important to define who your target audience is and what you are trying to convey to them.

-Who is your target audience?

-What do you hope to achieve by your release? i.e. Increase sales, publicity, etc.

-What information is your press release providing?

-Why are you submitting a press release? Is it timely information and is it justified?

-What isrepparttar 124993 general tone of your release? i.e. exciting, warm, funny, etc.

Tips

-Make sure your press release is concise, and accurate.

-Be sure to check and double check your spelling, and grammar.

-Try not to use quotes that may seem biased or statements that are illogical.

-If your release is not based on a current event, (i.e.repparttar 124994 release of a new CD, or announcing a new tour) then try to incorporate something that is current. For example: "Followingrepparttar 124995 release of their hit album, High Ground",repparttar 124996 Bellfast flowers are inrepparttar 124997 studio recording their second CD, which is to be released June 1, 2003."

-Keep your release short, you do not write a press release that is a novel.

How to Use an Automatic Responder for Effective Prospect Follow-up

Written by Herman Drost


When a prospect shows an interest in your product, if you don't deliver what he wants immediately and follow up on him, you lose sales. No matter what you're selling online, using an automatic responder to do personalized follow up, can drastically increaserepparttar amount of sales you receive. It can also dramatically cut down on manual follow up of your prospects.

Once a prospect requests your information there are a million and one things that can divert his attention from it.

For instance:

His computer crashed, he has to wait several days to get it repaired. His wife called, her car broke down again. He has to pick her up. The kids are screaming,repparttar 124990 dog is chewing on their favorite toy. His friend needs a ride torepparttar 124991 airport...now!

These are just a few examples of what can happen to cause your prospect to forget about your offer. That's why it is so important to get your offer in front of a prospect more than once. The ideal number is 5-7 times.

How an automatic responder (autoresponder) works

These programs automatically return a prewritten message to anyone who sends a message torepparttar 124992 autoresponder's email address. They usually allow for one or more follow-up messages.

Types of automatic responders

Single follow up - this one will reply once only to any message sent to it. These are very useful for letting someone know that you have received their mail and will get back to them shortly, or you could inform people you are away on vacation.

Multiple follow up – these are often called sequential autoresponders. They can be programmed to follow up over a period of days, weeks, or months with any number of sequential messages.

Features:

Send multiple follow up messages Messages can be personalized A copy of each requestors message can be sent to your e-mail address. Can create an online form to insert in your web page. Supports both plain text messages or HTML. Broadcast email updates to your entire customer list Attachment support - your messages can contain one or more attachments. Tracking URLs - setup a tracking URL to track click throughs from your messages Totally Ad Free Automatically adds an "Unsubscribe" link atrepparttar 124993 bottom of each message.

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