6. They "brand" you and your business.

Start and stick with a postcard marketing campaign and you'll see that your business gets a reputation, if not notoriety.

5. They make testing an offer easy.

Simply send out your postcards to a small group of people and see how many of them respond. If you get a satisfactory response then do a bigger mailing list.

4. They don't waste people's time.

People don't need to open envelopes to read your postcards. Your message is simply there in open.

3. They don't take up a lot of space.

Their size is small enough for your clients to put them in pockets, or bags, or pocketbooks.

2. They are inexpensive to print.

"Four-up" cards are most inexpensive way to design your postcards. Just create four cards on one 8 ½ x 11" sheet of paper, print design on card stock, then cut sheet into four cards.

And best reason for using postcards:

1. They are cheap to redeem.

Rewards and discounts made on postcards are no cost to you, not unless your customers come out and redeem them.

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4.Relax. Forget about pressing amount of work piling up on your desk. Focus on most important task for day – your cameo. If you are relaxed you are more likely to be easy-going and friendly. This will enable director to elicit best performance from you.

5.Rehearse. Always have your lines prepared and don’t expect that you can wing it on day. It’s amazing how a big camera in your face can make you forget what you wanted to say. Rehearse your lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your face. Rehearse as many times as you can. The more confident you are in giving an appealing speech, better you will be and less takes will needed. This will help reduce costs. If you don’t feel comfortable with your performance, hire a media trainer beforehand to coach you on talking to camera.

6.Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you are shooting outside, waiting for sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any work you can do in downtime. And just bask in glory of being part of an exciting film shoot!