When you're having a hard time choosing which print media to use for your products and services, then think of postcards. Postcards are one of
marketing tools that can effectively deliver your message to your target clients.So why postcards? Here are ten reasons to market with postcards:
10. They are affordable marketing strategies.
Postcards are among most affordable marketing print strategies for products and services. They are most ideal especially for small and medium sized businesses. One client relates that it only cost her $6 per name per year in her mailing list when she chose to do her marketing campaign using postcards. And she happily went on and advertised for one year.
9. They don't advertise to your competitors.
Unlike advertisements in newspapers or magazines, competitors won't know your marketing unless you accidentally sent one to them. Best technique is to simply send your postcards to names in your mailing list. That way, your competitor won't know about it till one of your recipients show and tell.
8. They make it easy to track results.
One client used her postcards to bring people and clients to her store. She made postcards into a special discount card which made her clients go to her store and use it.
7. They are very versatile.
Just like actors in Hollywood, postcards are very versatile. With a single mailing, you can ask for business opportunities from prospective clients, and maintain repeat business from present customers. You could also use postcards as oversized business cards, hangtags for your products, and even mini-information sheets to introduce your business to other clients.
