Postcard Marketing – Low Cost VisibilityWritten by Claire Cunningham
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6) MAKE AN OFFER - Do you have a booklet to give away? Are you offering a special discount? Postcard mailings can get out word. 7) SAY THANKS – Use postcards to say thank you for business, referrals, or information. Of course, for best results you need a good list. Make sure your mailings are going to right people. Also, you’ll get a better response if you offer something of value. Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don’t be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in. A response rate of 1-3% is average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that’s three or more times cost of mailing. Copyright 2004 Clairvoyant Communications, Inc.

About the author Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
| | Linknet Radio is "On the Air"Written by Rick Hendershot
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Then I fire up playlist editor that comes with Wimpy Player and create different playlists for each area of emphasis. So let's say I want to put together a recorded version of my blog Marketing Bites. After I record all articles and upload them to my main site, I can create a playlist pointing at just articles I want to include. In fact this is exactly what I have done at Marketing Bites Radio. Or say you have created a seven or eight segment course about Dog Grooming, or you're a church pastor and you want to put all of last month's sermons together in one easy-to-navigate place. The playlist creator is perfect for this kind of thing. In my case I can have a playlist for Power Linking, one for Business Blogging, one for Golf Travel and Instruction, and one for Encoding Flash Video, and so on. All I need is Wimpy, and voila, I have my customized "Golf Instruction" program, or Power Linking" program, or a nice neat audio version of Marketing Bites Radio. This is about as simple an implementation of "Online Radio" as I could have imagined. ---------------------- You can place your link, or your text ad on at least 30 high value pages — on at least 15 different websites for one low annual fee. Getting high quality links is a great way to increase Search Engine ranking of your website. For more information about linknet website promotion opportunity, go to Power Linking Strategies.

Rick Hendershot is a writer, and internet publisher who lives in Conestogo, Ontario, Canada. He publishes several websites and blogs, including Web Traffic Resources, Marketing Bites, SuperCharge Your Website with Power Linking, and many more.
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