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How to Beat
Skeptic
It's not about what you say, it's about how you say it. Three small changes will make all
difference to your credibility and will get you more work more often.
1. Use Real Evidence
It's always better to sell yourself with a real example.
Not so good - "I am reliable."
Much better - "You will never be left wondering how
project is going because I will provide timely updates to keep you informed."
2. Use Your Results
Telling project managers about your past results is also a good way to sell yourself.
Not so good - "I write effective web site copy."
Much better - "With my new and improved content, my last client increased their sales by 120% in
first month."
The second statement clearly communicates
quality and effectiveness of
work. And at
same time, it's likely to excite
project manager into thinking that
same result could occur for them.
3. Be Specific
If you can use facts and figures to make your point, do so.
Not so good - "Most of my business is repeat, showing that my clients are happy with
service I provide."
Much better - "96% of new clients have returned to use my services again."
Not so good - "I have completed various similar projects."
Much better - "I have completed 19 similar projects in
last year."
Make these three simple changes to your bids and job applications and you'll win more clients, jobs, and projects.

Shelley Wake and her team of writers have done the research and compiled the information that will make the difference to your freelance career. Visit Writing Stuff to find the answers you’ve been looking for. http://www.writingstuff.com