Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?'

'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!'

...or for a tighter niche market, within travel industry, how about, 'Getting Ready To Travel Overseas? Hot Tip For Overseas Travelers!'

...or lets focus on vacation travelers with following, 'Looking For That Great Vacation Spot? Hot Tips On The 10 Best Places To Spend Your Vacation This Year!'}

...or how about this one from cover of Reader's Digest: 'Got Back Pain? New Cures'

Each of these headlines, personalizes message to a specific person or group. When your reader scans headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them.

For those who are not members of target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and get attention of, those most likely to respond to your call to action, whatever that may be.

The tighter match your headline message has to your audience, better will be your response.

You don't have to use specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline, following:

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results.