Specialize in postcards. It shouldn’t just do postcards among other printing jobs. You’ll pay less because company gang-prints cards. In other words, company will print many different postcards in one large press run.

Have some marketing knowledge and experience. The company should be able to advise you on mailing lists, design and quantities.

Offer UV coating (laminated), full-color and 4 1/4-by-6 in. postcards. This ensures you get highest-quality look and biggest post card you can for lowest mailing rate. The UV coating is essential for a very high gloss finish to make your product look good.

Help with photography. Getting a good picture is vital to success of your postcard. You might pay $150 to $1200+ for photography and, generally, you get what you pay for. However, some photographers do a good job without charging earth. Your postcard company should have contacts with photographers. Once you find a company (it doesn’t have to be local – many do business with stores all over U.S.), ask for advice on creating postcard. Many companies will help with everything from determining whether you should mail to your existing customers, mailing lists of potential customers or both. The company also will send you proofs. Make sure any corrections you request are made so you’re happy with final product.

While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up content you are providing.

Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.

You may think I'm crazy- but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.

While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting traffic you're getting into sales for keywords you are targeting?

I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.

Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in top ten for articles, ads, or press releases all time.

Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let search engines spider their side and then piggyback on their ability to be ranked at top for your targeted keywords.

I don't know about you, but I just don't have patience to keep knocking my head against wall trying to figure out how to outfox Google, Yahoo or any of other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.

So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.

Because no matter how many changes Google makes outcome still has to be same- serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain customers you need.

So fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!