As an example, my organization, http://www.freetrainer.com offers inclusion of a co-brand partner's logo and a link to partners web site on downloadable version of our software. In exchange, co-branded software is offered through our partners site. For us co-branding benefit is our software is placed into hands of more users. The benefit to our partners is that their potential customers now have a permanent link to our partners' web site installed on their customers' hard drives, and are exposed to our partners logo every time software is started.

As I indicated above, type of relationship depends on products that you offer, and how well you can leverage your partnerships. For organizations that sell e-books, inclusion of co-branding banners in on each page can provide significant benefit to a partner. If you sell a tangible product, you may be able to include a partner's flyer with packaging. For online classes, you may include a "sponsored by" message during course introduction or as an addendum to syllabus. Approach potential partners and propose specific services in exchange for your co-branding. Make sure that marketing benefit from your partner justifies your proposed relationship. Expect that increase in traffic and exposure that you receive is at least equal to benefit that your partner will receive. By creating a mutually beneficial relationship, you will increase reach of your products, fully leverage your own brand, and grow your site traffic.

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