Partnership Marketing for Greater TrafficWritten by Barrett Niehus
Title: Partnership Marketing for Greater Traffic Author: Barrett Niehus URL: http://www.freetrainer.com Article URL: http://www.realtysoftware.org/articles/pos14.htm License: Publish freely both online and offline. Please include resource box Word count: 525++++++++++++++ Partnership Marketing for Greater Traffic by Barrett Niehus Online and offline, it should be apparent to you that response to your product is directly proportional to number of prospects that are exposed to your branding. This is fundamental precept of marketing. The question is, how do you maximize your exposure while minimizing your marketing costs? One of most productive, and effective, forms of marketing is leveraging of branding partnerships to expand your product's reach. Co-branding, sharing of brand space on a product, is extremely useful in increasing reach of your product and increasing traffic on your web site. To create a co-branding relationship, take a look at your web site and products that you sell. Could an online partner benefit from insertion of his logo on your product or marketing material? Also what products would compliment your product offering. How could you benefit from inserting your logo on these complimentary products? After you have determined where you and a potential partner could benefit by a co-branding relationship, approach potential partners with a co-branding proposal. Offer insertion of his logo on your product in exchange for same consideration with his products. For tangible products, offer inclusion of his printed flyers with your orders in exchange for a similar service. There is no limit to type of relationship, as long as benefit is apparent to both parties.
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Let's face it, your email box is flooding over with oodles of email. Some of it makes you wonder where on God's green earth did this crap come from right?You're not alone. Thousands are suffering from that dreaded 4 letter word called s-p-a-m! It is becoming more difficult to distinguish between unsolicited email and those you requested to receive. But what about these ezines and newsletters you're receiving? Do you consider them garbage? We, as Publishers, sure hope not! Here's a valuable piece of advice: Before you delete, please read! You see, many ezine Publishers have already been down road you're travelling. They have made same mistakes and have overcome most obstacles cluttering Internet highway. Most of these Publishers have something to tell you, but, how many of you are actually listening? In addition to providing resources, e-courses, tutorials, and literature to help you achieve success through Internet marketing, a good Publisher will provide you with support.
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