Start a search with clearly defined requirements and then pass them along to recruiter. They will identify those requirements and work accordingly. Recruiters want to get right candidate and make placement. More then likely if they have spent time with candidate and submitted them, it's because candidate matched given requirements.

6. When advertising don't think big, as in circulation and exposure. Think targeted. Find out how your clients spend their time, what they read and what do they like to do for fun. Then take this information and use it to help you target your marketing efforts so your message will reach specific group of people that are interested in your product or service.

7. Develop different ways for potential clients to get to know you. Writing articles, doing workshops or speaking are great ways to interact with your potential customers. They will get to meet you and experience your style first hand. If you are uncomfortable doing these things, think of ways to start small and build your confidence. Maybe give a book presentation at your local book store or library on a book you found interesting that has some correlation to services you provide. Perhaps you could partner with someone else and present together.

8. Keep everything consistent. What is most important to you? What is essence of what you would like to provide to your clients that is fulfilling to you. Narrowing your focus and determining what you want to share will help you define your business style. You can then have all of your marketing materials reflect that style. This will attract best clients for you.

9. Give your clients several options for beginning to work with you. Think of ways you can develop and tailor your services so they can work with you on a small scale to begin with. Offer different services with different price points. People like to test things out, make sure they feel comfortable and pleased with services you provide. If you are offering different ways for them to start using your services at graduated prices, they will experience first hand value you provide and continue to do more business with you.

10. What types of projects or goals that people have would you enjoy working with most. Are there clients in a particular industry, age group, personal philosophy, or with a greater level of challenge that you would like to work with? When you focus on what is important to you in characteristics of clients or projects they bring you, you will attract clients that are most rewarding to work with. You'll be excited by work you do together and have a great person to refer you more potential clients who poses qualities that are rewarding for you to work with.