health food health food recipes

But it wouldn't appear for phrases such as:

food that's bad for my health how food affects my health

According to Google's estimate, my ad would be (on average) 8.6 in list of all AdWord ads for that phrase. And I would receive approximately 12 clicks on my ad each day (on average).

Lastly, I can narrow relevance of my keyword phrase even more. I can enter it like this:

[health food]

This means that my ad will only appear if someone searches specifically for:

health food

And it won't appear for any other search terms. The search must include only those two words in that order. My ad will only appear for people who search for my keyword phrase exactly. So it won't appear if someone searches for phrases like:

health food recipes vegetarian health food

According to Google's estimate, my ad would be (on average) 8 in list of all AdWord ads for that phrase. And I would receive approximately 2.1 clicks on my ad each day (on average).

You can see that there are some significant differences in amount of traffic I would get from each of these different bids. In this case, I may do best by bidding on "health food". It would get me about 300 clicks a month more than [health food]. And it would get me about 90 clicks a month more than words without quotes.

And that's just for a single keyword phrase.

You may have noticed that term [health food] was still positioned about same as other two terms (a little better even). But it would have received *much* fewer clicks. This is probably because far fewer people search for health food without any other words.

So when you set up your next AdWords campaign (or when you check your current campaigns), you should check which of these methods will get you most clicks for some of your more popular keyword phrases.

3. You receive global attention when other Web masters feature your articles. Because you have to list key words and an introduction for each article for Web sites, your rank goes way up in search engines. You book coach's is # 2 on Google, Yahoo and 35 others. Her URL is listed on 900 other sites in a hyperlink bringing hundreds of new visitors.

4. The more exposure your articles get, more you are perceived as expert in your field, and when potential clients visit your site, they are more likely to read your sales message on your service or products--and eventually buy!

5. Your articles could attract authors in your field who need free material for their book. Debbie Allen, shameless promoter, took three of mine for her latest Internet marketing book. She is a great promoter, so I know my articles will bring me new business eventually through word of mouth.

6. Remember, people go net to get free information. If you give that freely, they are more apt to become clients. Remember also, that because other Web site owners and ezine publishers don't write only their own articles, they are constantly looking for your how-to articles. You can be published in hundreds of them!

Article writing and submitting is my best publicity and promotion effort so far. I now have 110 articles and 50 tips circulating net and now offer them in categories by autoresponder, so people can get exactly what they want instantly. The categories include: writing/publishing, Online promotion, Web site Marketing and Copywriting, and now tips under 300 words. What are your categories?

Start writing short articles now, and see how this great exposure to eager Online ezine readers and surfers will bring your business success.