PATIENCE IS A VIRTUEWritten by Roen P. Branham
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Let’s take a look at a campaign run through Internet in a newsletter. I will use a recent campaign I ran in a sweepstakes newsletter, because it epitomizes difference in time frames between Internet advertising and postal advertising. I used a company in Sweden. The results poured in within first week. Even four weeks after mailing was done, more customers came from this one mailing! Composing advertisement took just as long as any other company. The testing, deployment, and results took about four weeks. Most Internet campaigns will finish receiving results in 9-10 days. The swiftness in which I could perform tests, allowed me to make changes to my ad copy and stay ahead of market. I was also able to personalize my ads with a far greater depth than through postal mail. The benefit of Internet is quicker results from testing. The once yearlong campaign can now be tested and executed in as little time as two weeks via Internet! From day to day, market fluctuations change prices and debut new products. The Internet allows quicker rollouts of new products, along with faster dissemination of sales information, and Beta testing. The implications are enormous, but with all speed in world, we car drivers know patience is still needed on any highway. Traffic jams happen, and making rash decisions or turning a blind eye can cause serious physical and financial damage to ones' self and others. Time must still be taken to come up with catchy slogans, attractive graphics, and action driving descriptions of great products. Minus these elements, one could mail to 180 million people and be out of business in a few months.

Roen P. Branham Co-Chairman / CEO Opt2Opt, Inc. (Web site www.2-opt.com) email: roen_b@hotmail.com
| | PAINLESS SMALL BUSINESS COST-CUTTING... WITHOUT LAYOFFS!Written by Steve Hartung
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In addition to these core services, more advanced P.E.O.s can provide human resources support covering employee hand-book and policy development, employee counseling, training, recruiting, selection and performance appraisal assistance. Of course, owners still make strategic business decisions and can delegate various human resources projects to P.E.O. on an as-needed basis. Importantly, P.E.O.s also offer business owners opportunity to reduce employment liability exposure! Under this arrangement, a client company transfers many of its employer-related liabilities to P.E.O.. Other liabilities are shared. With those that are left, P.E.O. can provide resources such as safety consultants and human resource specialists to provide back-up needed to further reduce a client companys exposure. At most sophisticated level, full-service P.E.O.s provide entrepreneurs with other vital employment resources, including productivity-based training courses, an expanding array of online support services, and access to a network of best-of-class service providers that can help them achieve goals more efficiently and effectively. The result is win-win. Employees value opportunity to grow professionally while business benefits from increased productivity. Currently, there are over 3,000 P.E.O.s nationwide. Each P.E.O. has something unique to offer their clients. It is a fact that no one P.E.O. could ever hope to fulfill requirements of extensive number of businesses, millions of employees and diversity of their needs. So questions becomes, how do you find right P.E.O. for your personal business needs? Thats where we come in. We find it is far easier to comply with our clients needs if we're not limiting ourselves to just one P.E.O.. So we developed a P.E.O. network of top 100+ A or AA rated P.E.O.s in nation. We now know that we can place all small businesses with a P.E.O. service that can fulfill all of your current needs; state compliance, insurance, workmans compensation., etc. that will be satisfying to you and your company. And our referral service is FREE to all small business owners in U.S.A. and Canada. The last question you must ask yourself is. Is this why my competitors are kicking my ass when it comes to being competitive? Think about it...

Steve Hartung, consultant. P.E.O. Brokerage Inc.. http://www.saveonpayroll.com (Secure site: use ID: 001025 to enter site.) lowcost@bouldernews.infi.net 1-303-938-9724 (evenings)
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