PATIENCE IS A VIRTUEWritten by Roen P. Branham
I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads don’t work and neither does Internet advertising! A common statement these days, but is it true? Multimillion-dollar Web sites go out of business on almost a daily basis after spending hundreds of millions of dollars in advertising. Why do these companies with sheer girth and unlimited funds tend to fail? The Internet, while composed of millions and millions of surfers, can be a myriad of confusion. It seems that majority of "nay-sayers", and online population in general, want instantaneous results. Not next week, not tomorrow, not five minutes from now, but right now! If they do not get it, then good-bye. There are no second chances. Your strategy had better work right away, or you could see your ad business dry up like Sahara. What is being left out in this simple equation is a complex formula that has withstood test of time, and has been proven to work year in and year out. Test, test, and test some more! A typical campaign sent through postal mail could take anywhere from 3 months to a year before mailing gets completed, and results start to come in. The time involved includes creation of ad copy, testing a list, then maybe testing a different ad with list, and finally deploying campaign. Wow! Three months to a year is a full life cycle for some Internet companies. (No offense to some of my past employers :-)). The full results can take months before they are completed and straggling respondents abound. Throughout an offline (postal mail) campaign, much painstaking time is given to layout, content, and audience for an advertisement. The sluggishness of a postal campaign could be a godsend to advertisers. For time it takes to test a list, you could brainstorm new ideas for campaign. That time is invaluable for making changes, and moving with current market.
| | PAINLESS SMALL BUSINESS COST-CUTTING... WITHOUT LAYOFFS!Written by Steve Hartung
Entrepreneurs know that starting and running a successful business is hard work. They also know that growing a small business is like a marathon - long, time-consuming and grueling. However, what many entrepreneurs don't expect is that experience can be like a hurdling event. These hurdles often appear as endless administrative forms, tax reports, and compliance with ever-changing workplace regulations. As race continues, obstacles get taller, especially in administering benefits and competing with large companies to recruit and retain talented employees. Before long, many entrepreneurs are unable to concentrate on business, and they lose speed. Consequently, a growing number of business owners are turning to Professional Employment Organizations (P.E.O.s) to remove these hurdles. P.E.O.s were born out of frustration many small business owners experience when administrative work inhibits ability to grow an organization. To overcome that challenge, a business and a P.E.O. enter into what is called a "co-employer" relationship with existing employees, enabling P.E.O. to serve as business off-site human resources department. According to National Association of Professional Employer Organizations (NAPEO) (www.napeo.org), there are three principal reasons why P.E.O. industry continues to grow rapidly. Chief among them is increase in number and complexity of workplace regulations (there are currently estimated to be more than 4,000 local, state and federal employment regulations). The second underlying factor stems from need of business owners to attract and retain superior talent in a competitive labor market. For example, with a full-service P.E.O., employees at small and medium sized businesses have access to big company health plans, an employee assistance plan (EAP), a credit-union, educational assistance, a 401K plan, and other employee benefits that previously may have been unavailable. Third, business owners seeking to control their operating costs are turning to P.E.O.s to help them better manage administrative expenses. P.E.O.s offer a variety of services. On a basic level, most P.E.O.s assume responsibility for business payroll and related tax filings, unemployment and workers compensation claims, employer regulatory compliance, and for providing basic benefits such as a 401K plan and health insurance.
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