PATIENCE IS A VIRTUE

Written by Roen P. Branham


I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads don’t work and neither does Internet advertising! A common statement these days, but is it true? Multimillion-dollar Web sites go out of business on almost a daily basis after spending hundreds of millions of dollars in advertising. Why do these companies with sheer girth and unlimited funds tend to fail? The Internet, while composed of millions and millions of surfers, can be a myriad of confusion. It seems thatrepparttar majority of "nay-sayers", andrepparttar 106764 online population in general, want instantaneous results. Not next week, not tomorrow, not five minutes from now, but right now! If they do not get it, then good-bye. There are no second chances. Your strategy had better work right away, or you could see your ad business dry up likerepparttar 106765 Sahara. What is being left out in this simple equation is a complex formula that has withstoodrepparttar 106766 test of time, and has been proven to work year in and year out. Test, test, and test some more!

A typical campaign sent throughrepparttar 106767 postal mail could take anywhere from 3 months to a year beforerepparttar 106768 mailing gets completed, and results start to come in. The time involved includes creation ofrepparttar 106769 ad copy, testing a list, then maybe testing a different ad withrepparttar 106770 list, and finally deployingrepparttar 106771 campaign. Wow! Three months to a year is a full life cycle for some Internet companies. (No offense to some of my past employers :-)). The full results can take months before they are completed and straggling respondents abound. Throughout an offline (postal mail) campaign, much painstaking time is given torepparttar 106772 layout,repparttar 106773 content, andrepparttar 106774 audience for an advertisement. The sluggishness of a postal campaign could be a godsend to advertisers. Forrepparttar 106775 time it takes to test a list, you could brainstorm new ideas forrepparttar 106776 campaign. That time is invaluable for making changes, and moving withrepparttar 106777 current market.

PAINLESS SMALL BUSINESS COST-CUTTING... WITHOUT LAYOFFS!

Written by Steve Hartung


Entrepreneurs know that starting and running a successful business is hard work. They also know that growing a small business is like a marathon - long, time-consuming and grueling.

However, what many entrepreneurs don't expect is thatrepparttar experience can be like a hurdling event. These hurdles often appear as endless administrative forms, tax reports, and compliance with ever-changing workplace regulations. Asrepparttar 106763 race continues,repparttar 106764 obstacles get taller, especially in administering benefits and competing with large companies to recruit and retain talented employees. Before long, many entrepreneurs are unable to concentrate onrepparttar 106765 business, and they lose speed. Consequently, a growing number of business owners are turning to Professional Employment Organizations (P.E.O.s) to remove these hurdles.

P.E.O.s were born out ofrepparttar 106766 frustration many small business owners experience when administrative work inhibitsrepparttar 106767 ability to grow an organization. To overcome that challenge, a business and a P.E.O. enter into what is called a "co-employer" relationship withrepparttar 106768 existing employees, enablingrepparttar 106769 P.E.O. to serve asrepparttar 106770 business off-site human resources department.

According torepparttar 106771 National Association of Professional Employer Organizations (NAPEO) (www.napeo.org), there are three principal reasons whyrepparttar 106772 P.E.O. industry continues to grow rapidly. Chief among them isrepparttar 106773 increase inrepparttar 106774 number and complexity of workplace regulations (there are currently estimated to be more than 4,000 local, state and federal employment regulations). The second underlying factor stems fromrepparttar 106775 need of business owners to attract and retain superior talent in a competitive labor market. For example, with a full-service P.E.O., employees at small and medium sized businesses have access to big company health plans, an employee assistance plan (EAP), a credit-union, educational assistance, a 401K plan, and other employee benefits that previously may have been unavailable. Third, business owners seeking to control their operating costs are turning to P.E.O.s to help them better manage administrative expenses.

P.E.O.s offer a variety of services. On a basic level, most P.E.O.s assume responsibility for business payroll and related tax filings, unemployment and workers compensation claims, employer regulatory compliance, and for providing basic benefits such as a 401K plan and health insurance.

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