Finally you polish. Now you are reading for flow or musicality.You are cutting out superfluous ideas and words.

This is long way to write.

THE SHORT WAY TO WRITE The short way is to sift and prioritize all your notes in your mind ie you turn on your thinking tool. The key idea will pop into view, and hey presto, you begin writing about that one. You have a feeling for what comes next and what after that. You understand how to prioritize your ideas. Soon with a bit of jiggling ideas around page, your story has a beginning, a middle and an end.

You can teach yourself short way by writing long way, again and again. Or by turning copy round in middle of night for an 07.00am deadline as I often had to do as a newspaper feature writer.

“When we encounter a natural style, we are astonished and delighted: for we expected to see an author, and we find a man.” Blaise Pascal. Quoted with thanks to John R. Trimble, Writing with Style published by Prentice Hall.

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY. CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com

How often do you put yourself in your clients’ shoes and wonder what she struggles with? I’ve seen how hard this is with every client I have ever worked with (save one, he just needed a writer to set out his thoughts on paper.)

I have also seen how transformative it is to do this exercise. When you really understand what your clients’ problem is, you also understand nuances of your solution. Doing this work becomes an exercise in strategy. It helps you answer what you are about in marketplace.

It positions you. “Positioning,” means defining exactly who your ideal client is, what they really want and what you are really really good at. Position yourself correctly and you knock your competitors out of game.

How important is it to begin your dialogue with your client’s business problem. It is crucial. Good writing (and good talking) is good thinking.

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.

CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com