•In US, number of persons aged 60 years or older is estimated to be 60 million. The Medicare prescription drug bill needs to be completely overhauled.

•Every day in United States another 6,000 people reach age of 65. •In US for example, dramatic increases in obesity and sedentary lifestyles are already causing disability rates to rise among population 59 and younger. Researchers say that this trend will cause a 10 to 20 per cent increase in demand for nursing homes over what would otherwise occur from mere population ageing, and a 10 to 15 per cent increase in Medicare expenditures on top of program's already exploding costs. With shortages of service industry workers and health care personnel to care for older people •"You want security in your old age? Then you don’t put dollars into Social Security – you put in babies." •Accordingly, in another 20 years, US will be no more able to afford role of world policeman than Europe or Japan can today. Nor will China be able to assume job, since it will soon suffer from kind of hyper-ageing that Japan is already experiencing. •Demand for inpatient services, due in part to an aging population, will increase and stimulate building and expansion in some markets. A greater demand for chronic care capabilities may result in long-term acute care units and more skilled nursing, adult day care, and assisted living options. Hospitals will increasingly offer premier and niche services and give patients more control of their room environment. They will face recruitment and retention problems and struggle with their ability to embrace new technology. •Healthcare costs are projected to double by 2007.New and better diagnostic and therapeutic interventions were developed. And everyone demanded access to best regardless of cost.

The demand for beds in U.S. hospitals is projected to increase by as much as 46% in next 25 years, according to a new study published by Solucient. This increase of an additional 238,000 beds is expected to result from long-term demographic shifts in U.S. population, which could drive up demand for inpatient acute care through 2027. The new long-term forecasts also show that total acute care admissions are projected to increase by 13 million cases during that same time frame—a 41% increase from current number of national admissions. Such forecasts come at a time when many acute care hospitals nationwide are experiencing increases in hospitalizations, resulting in capacity constraints, and an unprecedented boom in hospital construction and expansion projects. “To achieve long-term success, capital-intensive projects must not only relieve current capacity issues in market,” says Paul Presken, “but also anticipate future demand for care over next five to 25 years.” Several demographic factors are likely to contribute to 25-year growth in inpatient care, including aging of baby boom generation, increasing life expectancy, rising fertility rates, and continued immigration. These factors, however, will not affect each market equally. JCI MANTRA Health care should be safe, effective, patient-centered, timely, efficient, and equitableWHAT DOES THE FUTURE HOLD FOR INDIA IN THE GLOBAL HEALTHCARE INDUSTRY? STRENGTHS •POTENTIAL TO EARN Rs 1000 CR PER ANNUM IN FOREIGN EXCHANGE, GROWING AT 25% PER ANNUM. •POTENTIAL TO EARN ATLEAST THE SAME BY TOURISM AND TRANSPORT INDUSTRY. •FOREIGN TOURISTS ACCUSTOMED WITH INDIAN DOCTORS IN THE US & UK. •LARGE CONCENTRATION OF NRI,S & NRG,S IN AMERICA & UK MAKES IT EASIER FOR INDIA TO PROMOTE QUALITY HEALTHCARE. •LEADING EDGE TECHNOLOGY AT MOST CORPORATE HOSPITALS IN INDIA. •EXCELLENT I.T SUPPORT FOR MAINTAINING ELECTRONIC HEALTH RECORDS. •INTERNATIONAL ACCREDITATION (JCI) BY MANY CORPORATE HOSPITALS. •Health care professionals have credentials from some of India’s leading medical schools and teaching centers. •MEDIUM OF SPOKEN ENGLISH AND MEDICAL TERMINOLOGY WIDELY ACCEPTED BY FOREIGNERS. •POSITIVE APPROACH BY GOVT.TO REMOVE HURDLES RELATING TO TRANSPORT, INFRASTRUCTURE, IMMIGRATION, AND SECURITY. •CONTINUOUS PRESSURE ON HEALTHCARE FACILITIES IN MAJOR COUNTRIES IN EUROPE AND AMERICA DUE TO AGEING. •UNPRECEDENTED GROWTH IN HEALTHCARE COSTS IN EUROPE AND AMERICA. •UNAFFORDABLE HEALTH INSURANCE PREMIUMS. •TREMENDOUS SHORTAGE OF DOCTORS, NURSES AND PARA-MEDICAL STAFF. •LESS THAN 1% OF INDIAN POPULATION COVERED UNDER MEDICLAIM INSURANCE. WHAT HAPPENS EVEN IF THERE IS A POPULATION EXPLOSION IN EUROPE AND AMERICA? HEALTHCARE FACILITIES ARE ALREADY UNDER PRESSURE AND HEALTHCARE COSTS ARE GOING THROUGH THE ROOF !!!!!!!!!!!!!!!!

PROJECT & RESEARCH BY : KAUSHIK V PANDYA CELL: +91 9825414144 Email: kaushik_pandya@hotmail.com

Since all proteins are not same, manufacturers employ various methods for incorporating them into products. Proteins such as caseinate and soy are alkaline-based and can only be used with ‘milky’ flavors such as chocolate and vanilla. Another drawback to casienates and soy is their high viscosity (thickness). This limits amount of caseinate or soy that can be used in a beverage. Whey is an acid-based protein and is less viscous. Whey can be used with fruity flavors because of its compatibility with acidulants such as citric acid and malic acid. A challenge with all of these proteins is their heat instability – when they are heated, proteins denature (break apart). Denatured proteins are difficult to digest and difficult to metabolize. Most proteins on market fall into this category.

However, an innovative hydrolyzed protein blend called Actinase® could be changing all of this for better. Because of its molecular structure, Actinase is very dense. Forty grams of Actinase can be dispersed in less than three fluid ounces of water, with a viscosity no thicker than tomato juice. Any other protein at this concentration would become a sold mass. In other words, Actinase allows manufacturers to add more protein to their product without adding thickness (or, viscosity) normally associated with protein fortification. Actinase is also very heat stable, so it has many applications that transcend obvious sports drink market.

Yet Actinase’s appeal goes beyond its heat-resistance and low viscosity. It is all natural, hypoallergenic, both acid and alkaline stable, and complete (i.e. Actinase contains all essential amino acids). Through a natural physiological mechanism called thermogenesis, Actinase also stimulates body’s metabolism and caloric burn rate. This is very good news for individuals on a weigh-loss or weight-maintenance program, since an increased caloric burn rate reduces intensity and frequency of fat-storing insulin surges. It is also good news for consumers who want to ingest a good source of protein, but not necessarily taste it, since Actinase has a neutral taste and aroma.

Only a few years ago, learning about protein was confined to simply reading a food label to ensure that Recommended Daily Intake was being met. Today, however, subject has become more complex, especially with respect to protein. Consumers now understand that it is not enough to simply understand how much protein is in their food. They should be aware of source and quality of protein, as well.

ABOUT PROTICA

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com

You can also learn about Profect at http://www.profect.com

Copyright - Protica Research - http://www.protica.com

REFERENCES

[i] Source: “Understanding Labels”. Supermarketguru.com. http://www.supermarketguru.com/page.cfm/261

[ii] Source: “The Importance of Protein”. Ohiohealth.com http://www.ohiohealth.com/facilities/mcconnell/weightmanage/details/protein.htm

ABOUT PROTICA

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at http://www.protica.com