Source: U.S. Bureau of Censes, International Data Base AGEING GLOBAL POPULATION & FALLING FERTILITY RATES •Mainland China Facing Aging Population Problem. Due to its one-child policy, China's number of elderly people may triple from 130 million to 400 million over next five years, Currently one young person in mainland China supports an average of four elderly people. •All five East Asian tigers--Hong Kong, Republic of Korea, Singapore, Thailand, and Taiwan--have reported sub replacement fertility levels •Experts predict that Italy's population will shrink 28 percent to 41 million by 2050 •The immediate result of "below replacement fertility" is population aging. As older population grows to retirement age, they must rely on rapidly expanding social security and medical systems. •Europe: 35 nations are dying in both Eastern and Western Europe. •20 European countries now fill more coffins than cradles. •Europe's population is expected to decrease from 728 million now to 658 million by 2050, due to declining birth rates. Europe registers world's lowest growth rate at 0.03 percent. In region of Eastern Europe, population growth is -0.2 percent •Germany could easily lose equivalent of current population of what was once East Germany over next half-century. . The home healthcare market in Germany is third largest in world and largest in Europe. It was valued at euro 14.62 billion in 2003. •Russia's population is already contracting by three quarters of a million a year. •Japan: Incentives Offered To Reverse Falling Birthrate. The average birthrate for a Japanese woman was just 1.38 in 1998, Japan's record low and among lowest in world. •50 Years From Now, It'll Be a Grey India. By 2051, only 19% of country's population would be up to age of 14 years. Currently this group constitutes almost 38% of population. The median age will rise by 17 years from 21 years now to 38 years in 2051. Couples are opting for one child, or at most two - and with advancement in health services, about 15% of population will be over age of 65 by 2051. The total fertility rate - number of children per woman) in India would is expected to come down to 2.52 between 2011 and 2016, and is expected to reach 2.1 in 2026. •Canadians are becoming an endangered species," with Canadian fertility rate at an all-time low. Canada's fertility rate stands at an all-time low of 1.5 children per woman, far below 2.1 stand-still replacement rate, with an overall population growth of just 4.3 per cent. •Mexico fertility rates have dropped so dramatically, country is now ageing five times faster than US. •Fertility rates are falling faster in Middle East than anywhere else on earth, and as a result, region's population is ageing at an unprecedented rate. •Would a depopulating planet be a planet of wheelchairs--of increasingly infirm and brittle senior citizens with correspondingly escalating demands for medical services and care from rest of society?

Uninsured America •45 Million Uninsured Americans •How large is 45 million? 45 million uninsured Americans is more than...

• All Americans age 65 and older (35.9 million).

•12 million more than population of Canada (32.2 million). •Nearly five times more than number of Americans living with cancer. There are... • Nearly 150 uninsured Americans for each physician in America • Nearly 7,500 uninsured Americans for each hospital in America • Over 84,000 uninsured Americans for each Member of Congress •People without insurance are less likely to seek health care when needed •97 percent said uninsured patients are having a more difficult time getting access to primary care and therefore are coming first to emergency departments. •94 percent said uninsured patients often have medical conditions that have persisted or worsened because of a lack of early intervention or preventive care. •71 percent said uninsured patients tend to be sicker and have more serious medical conditions than patients with health coverage. •95 percent said uninsured patients are less likely to receive recommended health screening services. •93 percent said uninsured patients lack regular access to medications needed to manage conditions like hypertension or diabetes. •93 percent said it is more difficult arranging or securing follow-up care for an uninsured patient with a serious medical problem than for a patient with health coverage.

However, where one problem has been solved, another has emerged. While it is beneficial for people to know that their food contains a specific amount of nutrients and/or vitamins, there are variations within those elements that are not captured by a typical food label. This is illustrated clearly when examining protein.

Many consumers are well aware of importance of protein in daily diet. Protein constitutes very building blocks that sustain life, from digestion through to muscle maintenance[ii]. However, eating Recommended Daily Intake (RDI) of 50 grams of protein may not be as healthy as it should be, due to differences in protein sources and protein qualities.

The variation of protein used in products is almost as wide as variation of products themselves. Manufacturers may use whey, soy, caseinate and other protein types to fortify their products with protein. And within each of these protein types are further refinements called ‘protein grades’ such as whey concentrate, whey isolate, whey hydrolysate, and so on. Though specific type and grade of protein used in a product is not captured on Nutrition Facts or Supplement Facts panel of a product, it is an important distinction.

The type and grade of protein determines how well body will digest and assimilate it. Certain proteins such as whey isolate are readily digested after physical activities. Other proteins such as caseinates are ideal for sustained energy and anti-catabolism, and therefore best taken when there will be a long lapse before next meal (catabolism is state in which body breaks down muscle tissue for energy).

One special grade of proteins - hydrolyzed proteins - is used in a very small percentage of products because of its high cost to manufacture. It is most often found in infant formula because it is very gentle on stomach; it is easy to digest and assimilate. Hydrolyzed proteins are derived from complete proteins oftentimes through an enzymatic process of breaking down protein into smaller constituents called peptides. The process divides long protein molecules into shorter molecules called peptides. Generally, smaller peptide (measured in Daltons), easier protein is to digest and absorb.

Hydrolyzed proteins also owe their popularity to fact that, as compared to standard proteins, they are less susceptible to denaturing (a process by which proteins are broken into structures that body cannot easily digest).