Use books below to investigate fun ways to market:

~~"Guerrilla Marketing Handbook" (or any guerrilla book) by Jay Levinson and Seth Godin Lots of inexpensive and great ideas to build a marketing foundation and see what enjoyable methods you can add to your marketing plan.

~~"Selling The Invisible: A Field Guide To Modern Marketing" by Harry Beckwith Especially good if you market a service vs. a product.

~~"The Portable Coach: 28 Surefire Strategies for Business and Personal Success" by Thomas Leonard Marketing using 28 principals of attracting people and business to you.

~~"Permission Marketing: Turning Strangers Into Friends, and Friends into Customers" by Seth Godin and Don Peppers

~~"Integrity Selling: How to Succeed in Selling in Competitive Years Ahead" by Ron Willingham

~~For other recommended business foundation books, visit http://www.coachmaria.com/businessbooks.html

~~For marketing ideas, read some low-budget marketing articles such as... http://www.coachmaria.com/articles.html

You see a magazine editor probably has a sub-editor, a photographer, a picture editor and a number of reporters or feature writers. They probably still complain that they are badly under-resourced. But they are not compared with you of course.

So you've got to learn a few shortcuts! Here's one to start with:

CONDUCT AN INTERVIEW AND TAPE IT. Get hold of a key member of staff, head of sailing club, whoever is appropriate to your newsletter. Tell them that you know that there's an audience out there who would just love to hear about his/her views and that you're coming down to do an interview (this can be done over phone if need be).

Now set your Voice Recorder, Answering Machine or Dictaphone running and ask key questions you know your readership is waiting to hear answers to.

Remember to ask open ended questions. Those are ones starting with; who, what, why, when, where and how.

Remember you want to keep content as interesting as possible. And there's nothing more interesting to reader than hearing about something that answers a problem that they have. So keep interview rich in problem solving and benefits and you can't go far wrong.

When you've finished interview off you go with say 20-30 minutes of recording and your job is simply to play it back and write it out, editing as you go.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT called "How To Write A Newsletter". It comes complete with hundreds of Copyright Free Articles, DTP Templates a How To Manual and lots more. A must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~