·To be a successful Business Owner you must Motivate yourself and not expect motivation to come from books, mentors, coaches or seminars, they can all help but when you wake up of a morning, it’s all up to YOU.

·To be a successful Business Owner you must have a Passion for what you do, otherwise you’ll not have Desire to carry on once hard times hit and there will be hard times, BELIEVE ME.

·To be a successful Business Owner you must Never Compromise on your Core Values, no matter what payoff maybe, if you “trade in” your core values you haven’t succeeded, You’ve Given Up.

·To be a successful Business Owner you must have Vision, you must be able to see how your business needs to develop and change in future.

·To be a successful Business Owner you must seek Assistance of Others unless you’re someone who knows everything and can do everything yourself, which, as you know is not case, we all need help to succeed.

As I said at start, not everyone is cut out to be a successful Business Owner, some of themes above can be taught but will they stick and become part of YOUR make-up?

If your answer is No, then sorry, but you don’t have what it takes!

Garry Munro is a successful consultant, speaker & coach in the area of self-development.

Based in Sydney Australia he runs his own business "Minds Alike" and works with small business owners and individuals assisting them to set & achieve their goals.

She was building a new business and although she may have had exceptional skills and potential to become a high earning graphic artist, she didn't understand marketing strategies.

She didn't understand concept that acquiring client is crucially important and that once you have a relationship established, it is easier to sell to them again in future.

It is important to recognize lifetime value of a client or customer instead of focusing only on a one-shot, money-making deal.

If this woman had provided an irresistible offer, she might have established a relationship with us and could have created opportunity to sell again and again as we required brochures, posters, etc. for ongoing events.

In end, she invested three hours work and walked away with no client and no money.

What is lesson here?

You have a huge responsibility to do whatever it takes to make it easy and irresistible for a potential client to enter into a relationship with you.

You don't want to make it difficult or impossible.

Everything you do to secure a client should revolve around making is easier and more appealing to do business with you.

You want to make it easy for a prospect to say yes to enter into a relationship with you because once you have established that relationship, you may keep that client for many years during which you may benefit from referrals, ongoing purchases and higher level purchases.

Think about what you're doing now to attract new clients and what can you do differently to create an irresistible offer for them - something they just can't say no to.

This week, try something new. When you communicate with your next prospect, make an irresistible offer and see what happens.