Not Making Any Progress? Write It DownWritten by Ken Leonard Jr.
Continued from page 1 realistic. Don't set such lofty goals that you can't accomplish anything. Start small and grow over time. At end of month, re-evaluate your plan for that month. If you didn't reach many goals, set lower goals, and reach those. If you reached all or most of last months goals, set higher levels for coming month's plan. Quarterly goal plans will help you to semi-regularly re-evaluate your situation. This will show you which areas need work, and which tasks are getting done. The supreme motivating factors for your home business are included in your long-range goals. This is "the big picture", your vision of what you want your business to be. This is reason for doing everything. Think Big. You can accomplish anything with right plan in place. Setting and reaching your goals boosts your confidence greatly. This is essential for your business to grow and succeed in long term. Don't sell yourself short. Write it down!

Direct marketing veteran Ken Leonard Jr. publishes "New Marketer Ezine" weekly, helping to take the headaches out of starting and growing your online or home-based business. Get yours now by going to http://www.kenleonardjr.com and get two useful resources free.
| | How To Beat The Competition, With The BasicsWritten by Ken Leonard Jr.
Continued from page 1 goals, by all means do it! Set achievable goals to "map out" your plan. This gives you a "focus point", so all of your tasks take on great meaning. It doesn't matter if task is large or small, all focus points to your goals. When you set short-term (daily,weekly,quarterly,etc.) goals, and don't reach them, reevaluate your goals. Start a little lower until you can achieve those tasks, then slowly increase them. Medium- term goals (monthly,biyearly,yearly,etc.) can be edited occasionally to ensure that everything is moving in right direction. Long-term goals (yearly,further into future) can be adjusted,too, but don't stray from your "vision". This is "big picture" that enables all other goals to make sense, and is "the motivator" that will let you keep a good attitude and strive for success. Achieving goals along way will give you a sense of progress. Step Five - Know Your Customer ------------------------------ The most effective methods of online marketing involve selling to a small, "niche" group of prospects. Focusing your product or service to a perfect, "target" customer will allow you to meet and exceed their wants and needs, while gaining a "perfect" lead for future (back-end) sales. Before developing a product, find out what your target customer is all about. Get to know their "needs" and "wants", their likes and dislikes. In short, "become your customer". Don't waste time marketing to everybody, just focus on few that may be interested in what you have to offer. Step Six - Work A Full Day -------------------------- Not everyone is "cut out" to be their own boss. That's why regular "jobs" exist. "Employees" go to work and know that they have to perform, or they will be replaced. That is their motivation, along with supervisors to watch over them, making sure that they are "doing their job". A person who owns a business or works from home needs to find motivation from a different source, themselves. The benefits of running a home-based business include freedom to work whenever you want to. You should give yourself time away from your business to relax and enjoy your family, but don't let it get out of hand. You should come up with a loose schedule of what tasks you need to do and when. Know what time of day you feel most produc- tive and schedule that time as work time daily. If you are not getting all of your tasks completed, add hours to base schedule you already have. Remember,"be" your own "boss"! Step Seven - Take Control ------------------------- This can pertain to doing what it takes to "close" a sale, or for our subject, controlling your personal "situation". The goal is to have a work environment and a physical and mental well-being that is conducive to running a "profit- able" business. Take control (in a nice way, of course) of family problems, any "negatives" from spouses or friends, etc. Make sure that your life is stable, both financially and emotionally. Taking "bad things" out of your life will contribute to "you" reaching or exceeding your goals. You may be thinking,"Yeah, easier said than done." You'll see that taking control of your situation, whatever it may be, is not as hard as it sounds. Plus, you will end up having a better overall attitude, more focus on your busi- ness and goals. You might even start having fun at work! Step Eight - Know Your Opportunity ---------------------------------- Regardless of what kind of business venture you are in- volved with, you have to remember why you got into it in first place. You have to remember where it can take you. This doesn't necessarily have to do with "biz-opps" or MLM (Multi Level Marketing) programs.(It does hold true with those, too, though). The "opportunity" of any business is where you can take yourself with it, with planning and hard work.(Despite what you read on internet about running a home-based business, it is "not" easy, and requires hard work). Use this to motivate yourself when you are letting "negatives" get you down. When you've called dozens of leads, and everyone tells you that they are "not interested", this will help you start next day with a great attitude. Now you're ready to pursue your "opportunity" of a successful bus- iness, which will lead to "you" reaching your long-term goals. These steps will compliment any business plan, be it an online venture, or a "brick and mortar" store. Using them as a regular part of your life can make you a happier, more successful person. You will notice better produc- tivity, and more sales. If you live and do business with confidence, and be tolerant of others, you have found keys to a happy and productive life.

Direct marketing veteran Ken Leonard Jr. publishes "New Marketer Ezine" weekly, helping to take the headaches out of starting and growing your online or home-based business. Get yours now by going to http://www.kenleonardjr.com and get two useful resources free.
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