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Passengers will always be more positive if they can see that improvements have been made and more accepting of outstanding problems if they know that those problems are being addressed.
Keeping Moral
Those implementing change can often develop a siege mentality. Change can take time to take effect and for
passengers to appreciate any improvement.
By monitoring passenger opinion and measuring
results against earlier surveys a successful change programme should see passenger issues change over time, some issues that were problems will no longer be raised.
Passengers will take time to appreciate progress and often those working on a change project will be demoralised with constant criticism from what is often a negative public. It is important that a team implementing change can see clearly
effects of their efforts.
Identifying New and Old
In any long term change management programme issues can change over time. Events can happen that make what was important, no longer important and what wasn’t an issue, an issue.
The baseline survey will ensure that
passengers concerns are chronologically documented. Passengers are themselves an evolving group, individual travel arrangements change, fashion changes, life styles develop along with technology. Periodic surveys will allow changes in passenger attitudes to be monitored.
Online Surveys Make It Easy
Online surveys can reach a broad cross section of any travelling public. They are quick to design and implement and they provide feedback in a format that is ready for detailed analysis. The low cost and flexibility of online surveys allows passenger concern to be targeted at specific groups and particular concerns.
Online surveys provide operators with important market research data as well as a platform to promote and advertise their commitment to passenger satisfaction.
Passengers benefit by having an effective channel to raise issues and through periodic surveys will begin to appreciate that
operator is continually investing and improving
service.The following are links to samples of Passenger Surveys
Sample Passenger Survey for an AirlineSample
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1166
Passenger Survey for a Train Operator
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1170
Sample Passenger Survey for a Bus Operator
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1167

Martin Day is a director of Survey Galaxy for more information please visit http://www.SurveyGalaxy.com