An introduction leads to what you are selling. For instance your first line should be an outrageous headline that hooks your reader in. Include your major benefit here, or put a shocking statistic, or analogy Make it one or two lines only. Remember short paragraphs are a must for Online readers.

7. Give background of problem.

You need to reach your audience where they are. Mention problem they have. Perhaps it is procrastination. What are its consequences? Include those. Write how many suffer from this malady too. Include your audience so that they will read on. Next meet them where they want to be--their problems solved.

8. Write benefits of your information.

If you don't give your reader a "reason to buy" they won't go to your signature box and link back to where your products or services are offered. For instance, one main benefit to writing Online articles is to quadruple sales within four months. Other benefits include raising your credibility, gaining subscriber and audience trust, and becoming a household name.

9. Add your revised article to mix with a new conclusion.

Your conclusion consists of your last two or three lines. It can either review your main points, or add another reason why information will help. You may also include a consequence of not acting.

10. Finish your article with a signature box at end that pulls people to buy.

Weak signatures with an undistinguishable email address, long paragraph of qualifications your reader doesn't care about, and unclear offers will stop your sales immediately. Instead, offer a useful free eBook or eZine that meets their needs. Did I say include benefits? Yes! Include a phone number, email, and Web address if you have it.

Yes, it takes a little of your time, but these articles do make a difference in attracting your target audience to whatever it is you want to sell. They are convenient for you and your potential customers. Submitting articles is another way to make it easy for your customers to buy. ============= Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams eBook: _Quadruple Online Sales with Free Articles_ http://www.bookcoaching.com/discounts.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... with 2 free eBooks mailto:Judy@bookcoaching.com Ph./Fax: 619/466/0622

Do you run your ads in other Ezines? If not, you're missing out on a great way to generate publicity. Do you like to write? Writing articles on a topic you know a lot about is a great traffic generator. There are so many newsletter publishers looking for content to publish in their ezines. I use this technique a lot, and believe me, it works. To find publishers looking for articles I recommend "The Directory of Ezines" at http://www.linkcounter.com/go.php?linkid=229590

When was last time you applied for an award? I'm not talking about a "Barb's Best" here, but a prestigious award like Netscapes Pick of Month,Hot Site of Day or Yahoo's pick of day. Winning just one of these famous awards can send thousands of hits to your sites. Cool Site of Day is rated by 'Wired Magazine' as one of top 5 rated Internet awards in world. Apply for Cool Site of Day Award TODAY:http://wetrack.it/csotd/af.cgi?103 Now are you getting it? If you want your site to be successful you must promote it constantly. Obsession, when it comes to Net Marketing is a good thing!!