Google AdWords : To generate fast traffic, look to Google’s “AdWords” program. Their AdWords program allows you to quickly buy an ad that appears on Google when certain keywords are typed in, such as “Model Airplane”. The price of ad is determined by popularity of keyword you are targeting. Broad terms like “Hobbies” will be more expensive than more specific terms such as “Model Airplanes” or “American Coin Collecting”.

The key feature of Google is speed with which your ad can appear online. Once you have signed up, written your two-line ad, and selected your keywords, you ad will start running within minutes. You also have option of setting a maximum daily budget that will limit your daily expenses. For new websites, set your daily budget to $10.00. In first 5 days of your ad, you should get a good idea of what type of results you are getting from this service. COST $50

Ezine Advertising : Ezines are electronic magazines (hence name “e”zine). There are ezines for just about every topic imaginable. Most ezines will accept advertising from businesses just like yours. The key to ezine advertising is that your message is being sent to a highly targeted market. Rather than place an ad for $100 in a publication that deals with hobbies, you could place a $50 ad in an ezine that deals specifically with model airplanes. By narrowing your target audience down to only those who are most likely to be interested in your message, you increase potential for business as a result of your ad. COST – up to $50

Even with a budget as low as $100, you can make an impact on-line by using a combination of low cost promotion and highly targeted advertising. If one of these 5 tips pays off and results in business, you can re-invest that revenue into further promotion and advertising, leading to a snowball effect that eventually will turn your $100 budget into a powerful on-line marketing force

Before you commit to selling a product, you've got to take a good hard look at how you will go about doing it. Consider following:

*Do I already have contacts that will be interested in this? *Can I establish a routine that will bring my product before new people consistently enough to make a profit? *What methods will work to market this product?

Then consider specifics of each marketing method. For instance with search engines, how popular are keywords that will lead to your product? How much competition do those key words have?

As another example, is there enough information surrounding your product to allow you to market it by publishing a weekly ezine?

4. IDENTIFY NECESSARY MARKETING ELEMENTS

Not everyone has what it takes to market each and every product available online.

Consider your product. Is it a single purchase item or one that same customer will buy over and over? Is it a low price item or on high end? Are you selling just one product or an entire group of them?

Some products can be sold 'instantly' while others require more follow up. Do you have tools for following up with potential customers? Do you have what it takes to lead someone from a single purchase to becoming a repeat customer or to considering other products? What will all this entail?

You've got to be honest in whether or not tactics that you decide will be effective for marketing a product are ones you are comfortable -- and knowledgeable enough -- in doing.

5. IDENTIFY YOUR FINANCIAL INPUT AND BUDGET

Here's one that's stopped a lot of us from succeeding. Any business is going to take some investment. Consider what you'll have to put into your business BEFORE you start.

I'm not only talking about what it costs to get involved, but what it will cost you to get product for yourself, and what it will take as far as advertising.

This, of course, all depends on how you answered questions above. However, don't overlook this step. NEVER assume that you'll have immediate sales that will cover your future expenses, either -- ESPECIALLY if you are borrowing money to get started.

You've got to plan for unexpected and have what it takes to keep your business going until it can support itself.

IN CONCLUSION

If there's any one thing that's attractive about Internet marketing it's excitement it can breed. The idea of contacting so many people so easily and thought of getting a lot of sales in a short period of time is thrilling.

However, this excitement is also dangerous. We all need to realize that while those things can happen, they do take time and effort to bring about.

Don't fall for excitement without taking a good hard look at what will really be involved in working with product of your choice. Take time needed to examine market you'll be jumping into and make sure it's one with good potential and room for expansion -- AND THAT IT WILL BE SUITABLE FOR YOU.

With effort, you can achieve success online. Just don't hinder yourself by trying to work with a product that's not realistic for your situation -- just because other's were successful with it.

Sure, learn from success of others. Duplicate their system IF it will work for you, but NOT just because it worked for them.

Make your own choices, make your own way, and you WILL make your own success.

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Written by Joe Bingham of NetPlay Marketer http://www.netplaynewsletters.com ---------------------------------------------------------------