No Marketing Budget, No Problem!

Written by Will Dylan


So you’ve got a great business idea, and you’ve spent some time setting up a basic website to tellrepparttar world about it. Good for you, butrepparttar 121214 idea is only halfrepparttar 121215 battle. Communicating your idea torepparttar 121216 masses through marketing isrepparttar 121217 key to driving traffic to your site and generating business for you. If you’re like many new or small businesses onrepparttar 121218 Internet you either don’t have a big marketing budget or you are not willing to invest too much in your new idea until you see some results.

How do you get started? If you don’t market your site, nobody will visit it. If nobody visits, sales will be zero. And if sales are zero,repparttar 121219 idea will die. Here are 5 tips to get your on-line venture up and running:

Start Making Headlines: Is your new product or service an interesting one? If so, a publisher somewhere inrepparttar 121220 world will probably agree and will be willing to write a news article about your new website launch. There are thousands of publications out there, both on-line and off-line, that are looking for news stories to pass on to their readers. If you’ve just invented a new type of model airplane, searchrepparttar 121221 Internet to find websites that are part ofrepparttar 121222 Model Airplane hobbyist community. Prepare a small news release or writerepparttar 121223 website editor a quick e-mail to invite them to visit your site. If they like what they see, they will probably feature your new idea in an upcoming article on their website or magazine and they will likely include your website address. Now readers ofrepparttar 121224 publication can find you online, resulting in highly targeted free traffic for your business. COST – $0

Write your own Article: If you can’t get anyone’s attention for your new idea, then write your own article. Since your site is all about model airplanes, you are an expert onrepparttar 121225 topic. Those same publications I mentioned above who are looking for news items are also looking for expert opinion articles and advice for their readers. So write a 500-word article on a current issue inrepparttar 121226 model airplane community. Then find websites that publish articles onrepparttar 121227 topic of model airplanes and send them your article along with a request to publish it and your URL if they findrepparttar 121228 article useful. (Atrepparttar 121229 end of your article, type a few lines about your business, just as I have atrepparttar 121230 bottom of this article. This is called a resource box, and it is included with your article whenever it is published on another website or in an e-zine). COST - $0

Ask for a Review : If you don’t have a new idea, and you aren’t much of a writer, then ask for a review of your product or service from an established website or e-zine. Reviews are regularly published both on-line and off-line as a way for editors to keep their readers up to date on new product or service offerings in their industry. By requesting a review, you are openingrepparttar 121231 door to some very good publicity ifrepparttar 121232 review is favorable. However, there is some risk. An unfavorable review may hurt your reputation, and once you ask for a review you can’t controlrepparttar 121233 opinion ofrepparttar 121234 editor. COST - $0

Are You Marketing A Product That's Unrealistic For You?

Written by Joe Bingham


Fact: There are far more people wishing to make substantial incomes from home overrepparttar Internet than there are actually doing it.

That's an obvious statement to be sure, but why is that true?

One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell.

People, more often than not, decide what business to enter based on emotion, excitement, or other's success. Rarely, do people takerepparttar 121213 time to critically analyze what they will be getting into and whether or not it will be suitable for them.

Now, even if you're already comfortable in what you are doing, thinking throughrepparttar 121214 following set of questions will be beneficial to you. Reading through them will undoubtedly either enlighten you on how to further advance what you're already involved in, or it will give yourepparttar 121215 necessary push to change to something that might work better for you.

Obviously, then, if you are already looking for an online business opportunity, or looking to change directions, this is for you.

Forrepparttar 121216 sake of this discussion, we'll talk strictly in products. However, realize that marketing a business opportunity or a service is essentially still marketing a product.

Carefully considering all ofrepparttar 121217 following aspects will put you further ahead thanrepparttar 121218 vast majority of Internet marketers, give you more flexibility in your marketing plan, and realistically bring you more success.

1. YOUR OWN BELIEFS

When selecting a product or group of products to market, start first with your own beliefs. In network marketing it's absolutely critical to believe, like, and use whatever product your business offers. Without that belief you'll never have any credibility with others or convince your downline to make purchases themselves.

Now, with regards to working auction services this is not nearly as important. Often, you can work essentially as a middle man connecting buyers and sellers. In this case,repparttar 121219 seller isrepparttar 121220 one whose credibilityrepparttar 121221 buyer feeds off of and it'srepparttar 121222 seller also who is responsible for any guarantees, refunds, and such.

'Instant' sale mini sites are those specifically designed to solicit 1 of 2 immediate responses out of it's visitors -- buy or leave. With this type of site, it's not necessary forrepparttar 121223 visitor to even know who they are buying from so your personal beliefs are not as critical. (obviously if you are more personally involved inrepparttar 121224 product andrepparttar 121225 site then your personal beliefs are important. We could argue about which way works better, butrepparttar 121226 point is if you do put your name to something you'd darn well better be a believer in it yourself otherwise you have no credibility.)

Personally, I would never market something without first believing it to be a good product. Often growing a business can be difficult enough without doubting whether what you are offering is really worth what you're asking for it or not.

2. CONSIDER YOUR TARGET MARKET

I believe many would-be entrepreneurs fail because they never NARROWLY consider who their target market is.

Someone marketing a 'work from home' program to 'whoever wants to work from home' is missing their mark. There's a big difference between someone working from home to market their own creations and someone looking to work from home re-selling others' works.

Answerrepparttar 121227 following questions when considering what products you want to sell.

*Who exactly will be interested in this product? *Is this group large enough to support my business? *Is this a group I can reach? *Can I market through others already in contact with them? *How much competition will I have? *How well established is my competition?

3. CONSIDER AVAILABLE MARKETING TACTICS

I remember getting excited about a particular product, believing in it, wanting to share it with others, only to run into a brick wall as to how to go about doing it.

It happens, and it's very discouraging when it does.

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