-mCommerce capabilities -mCorporate Directories (another mobile marketing term coined by Stefanos Cunning and Saji Varghese) -Location Based Services -Price Comparison Applications -Relevant tools The possibilities are as endless as capabilities of mobile handset.

mCorporate Directories

What is a mCorporate Directory? A mCorporate Directory is an application included within a Nanosite that contains a multimedia-style guide for a company’s contacts. This mCorporate Directory can include:

-Small images of key directors, managers, and staff -Contact information -Autodialing capabilities for each contact -Email links in order to send a contact an instant email -A directional map to corporate headquarters Mobile marketing is a new addition to media mix, with great opportunities for direct interaction with customers and cost-effective data collection. By using Nanosites, leading brands can not only achieve consumer brand awareness but also embrace ever growing mCommerce opportunities.

Selecting a supplier that understands medium as well your requirements is key to success - we hope that this overview will help you to make most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com or contact Stefanos Cunning, Director of Unilabplus Ltd and Head of Technical for Panlogic Ltd or contact Saji Varghese, Lead Developer of Panlogic Ltd.

Black and White version While emphasizing colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and logo design must be such that it holds same impact even in black and white.

Minimize Colors This is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.

Logo Format It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.

If you get a professional logo design firm to do your corporate logo and brief them about this basic tips (most of knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.

Use your Logo: Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with corporate logo much faster. With all these you are on your way to establish your brand.