Next Generation Mobile Marketing – The Birth of NanositesWritten by Stefanos Cunning
Next Generation Mobile Marketing – The Birth of NanositesThe mobile phone has revolutionised everyday life as well as way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers. According to latest statistics, mobile usage in areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing: -65% of people send business text messages daily. -50% of people receive business text message from a member of their team/department/office. -36% receive business text messages from a customer or client. -71% of people use business texts for setting reminders of meetings and appointments. -There are 4.9 million T-zone users worldwide (Q4 2004) -£4 billion estimated mobile operator revenue from MMS. -12.9% of mobile users use mobile applications to access news in US. While creating, designing and developing mobile application solutions, we found that there is a lack of proper corporate branded marketing and have found solution: Nanosites. Nanosites What is a Nanosite? A Nanosite, one latest mobile marketing terms coined by Stefanos Cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been able to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth. Each Nanosite can include not only standard brochure-style information but also:
| | Corporate Logo Design – 6 Keys to SuccessWritten by Ray Smith
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude company’s attitude. The viewers must have some idea about disposition, character, or fundamental values of your company through your logo.Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing nature of your business. Go for Professional Logo Designers You might save a few dollars doing your own logo or getting it done from next door boy who knows basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so more professional and sophisticated your logo is better will be your customer’s impression about your company. Though most of logo design companies charge exorbitant rates to create a corporate logo design but industry is changing. These days there are companies that offer excellent professional logos for nominal charges (e.g., http://www.mycorporatelogo.com) Simplicity – Keep it Simple An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is key to that. Think about Nike logo, it’s simple and memorable—once you see Swoosh, do you ever need to think twice about company name? Colors Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for logo. If you don’t, suggest colors that you think might give your prospective clients some idea about type of business you do. For example, a company working in fields of forest conservation might like their logo to be in green. At same time, you also need to consider which colors will go well with your corporate stationeries as well.
|
