Next Generation Mobile Marketing – The Birth of NanositesThe mobile phone has revolutionised everyday life as well as
way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.
According to
latest statistics, mobile usage in
areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing: -65% of people send business text messages daily. -50% of people receive business text message from a member of their team/department/office. -36% receive business text messages from a customer or client. -71% of people use business texts for setting reminders of meetings and appointments. -There are 4.9 million T-zone users worldwide (Q4 2004) -£4 billion estimated mobile operator revenue from MMS. -12.9% of mobile users use mobile applications to access news in
US.
While creating, designing and developing mobile application solutions, we found that there is a lack of proper corporate branded marketing and have found
solution: Nanosites.
Nanosites
What is a Nanosite? A Nanosite, one
latest mobile marketing terms coined by Stefanos Cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been able to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.
Each Nanosite can include not only
standard brochure-style information but also: