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Black and White version While emphasizing
colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and
logo design must be such that it holds
same impact even in black and white.
Minimize Colors This is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.
Logo Format It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in
future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.
If you get a professional logo design firm to do your corporate logo and brief them about this basic tips (most of
knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.
Use your Logo: Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with
corporate logo much faster. With all these you are on your way to establish your brand.

Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Logo Design.