4>> Theme Based Link Popularity Campaign - Google’s new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn't exist at all. Just use common sense. Don't focus on Google PageRank or search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search engine.

All these activites will take around 4-5 months time and this is called incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization - Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is real mode of 'Web Promotion'

Some even suggest that optimizing a site for search engines can be penalized because it looks like a "professional site". The alternative is to create an "amateur site" with spelling and html errors to avoid "optimization penalty". Others state that adding content or articles to a site buries your site to searches because those articles may be all over Internet, and your site offers nothing unique. Of course, you may write articles for reprinting by other sites, which means you get a link back to yours.

My thoughts suggest that all of above is true. Every idea has merit, except rude concepts like SPAM, or sneaky search engine manipulation like cloaking. Link farms, once considered by web gurus as effective, now become part of sleaze factor while being duly penalized by spiders. Maybe all these methods work, but they represent sleazy marketing tools.

On my desk, a two volume stack of marketing tips by a well known Internet success collects dust. Although I've read it from one end to another, I've not implemented all of suggestions. One considerations seems obvious from these three ring binders: every rational and ethical concept should be tried and tested at least once.

Rules may change, flux, waver, but your commitment to offering valuable information and product assures your success. I'll bet basics will always work: carefully written HTML, limited graphics, lots of content, products that work, and resources that serve. Avoid getting flummoxed by all changes, just read, adjust, and proceed with passionate confidence. All of your effort will pay-off; just don't expect it to be too easy because you can't nail a spider web, and remember, "No matter what statistics say, there's always a way" (Bernard Siegel.