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If in your business you meet with your customers on a regular basis, you could bring in a sample of
product for them to try. This way you could get feedback on product, and if there are problems with it you can fix it or discontinue it.
What about how you present your product, could packaging be changed, would packaging it with another item make it a better seller. Also, around certain holidays are you letting your customers know that your product would make a great gift. For those of you in service businesses make up some gift certificates that your customers could buy for a friend or family member. Example, One hour consultation with life coach, Karen Smith. Could your customers offer their customers your product as a bonus for something they are selling.
Another option is to take several of your products and put them into a package. For example, we offer several packages that have manuals, books and tapes combined. You could offer your exercise machine with your book on low calories recipes, and your other book on exercising efficiently.
How about offering a discount or price break for a certain number of your products. For example, for orders of 10 or more books we will offer a 35% discount.
On flip side for those of you who sell in quantity why not offer option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, more you customize your product higher price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises 2004
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