One of things we have discussed in a number of our articles is to get feedback from your customers. Yes, you might hear about problems. However, this is a good thing, it allows you to fix them or stop selling that product. Ever wonder why some of your customers never buy again, that product with problem might be reason. Don’t ask, don’t tell DOESN’T work in business world.

Send follow up mailings or call your clients and make sure they are happy with their purchase. This also gives you an opportunity to ask if you can be of service to them again. If they are not happy, find out why and fix it. Once you take care of it, then see if there is anything else you can do for them. You’d be surprised. Since so many businesses don’t do this, your fixing problem, gets you a loyal customer, who recommends you to their friends.

Another method we have discussed before is survey. You can find out what your customers need by taking a survey. This can be done informally by asking them when you see them or you could call them. Another way would be to send survey when you send out your brochure, flyer or if you send discount coupons to your customer. You want to find out how they are using your product, any new ways they are using it you might not have thought of. You also want to find out if there are any related products or services they are also buying. If you do call don’t try to get a sale, if one comes, so be it, but purpose of call is not to make a sale, but to gather information.

Many times, like us, you may come up with another product or service you could offer. For example, from surveys and questions we asked of our coaching students, we came up with idea to add video/audio to our coaching program and then after further research to all of our products. This allowed us to offer videos to current customers at a discount, of course, and it also got us new customers due to increased popularity of videos. Customers liked them because it was like having Chuck and I there at home with them.