3. You like to write. You may already have a book. You took time to write it and you can market it same way--write an article. You have already contacted print magazines and even gotten published. Just remember article is your sales force because it points to benefits of your information, so don't be married to idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join many marketing masters using viral promotion.

To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for Internet. Make them 400-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a coach to help you write only publishable articles and show you way to present them.

Remember you are already successful. You have had many past wins. Success is part of your life. Think about one or two past successes. What led to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there.

Beware of just going through motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine tune your approach. Yet, stay in natural flow and trust best will come to you because you are using your natural abilities.

Of course you may worry about a learning curve, but if you open your mind to experiencing much expanded success through Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

What I want for you is to not only make 1/2 your monthly income selling yourself and products, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate importance of assuring adequate frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of water on those 25 seeds?

While intuitively and even conceptually we understand importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing campaign, we opt to sacrifice frequency for reach. And then we complain about ineffectiveness of our promotional efforts. Undoubtedly one of biggest wastes of marketing dollars is promotional activities that are implemented without adequate frequency.

When faced with decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about fate of those 100 seeds you can water only once. Unless you have water rights and can obtain additional water, opt for less reach and more frequency.

Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps small businesses and service professionals Map A Path to Success by providing consulting, training and skills based coaching in the area of marketing strategy development. For more information or to sign up for our free marketing tips e-newsletter go to www.strategies-by-design.com or call 972-701-9311