Marketing: Natural Marketing for Full Business Success

Natural Marketing for Full Business Success

Written by Judy Cullins

Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved.

Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail."

Natural marketing refers to repparttar action you take to get repparttar 120875 word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through repparttar 120876 motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success.

Examples of Natural Marketing and How to Expand Them

1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers.

To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. You list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can add names from your teleclasses if you give them.

2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product.

To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Use these words to stimulate emotions that decide where and what to spend money on. It's easy to market to this group because you can do it by email. Apply those benefits to a sales letter because you need to write a sales letter for each product, class, or service you offer.

Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?

Written by Julie Chance

Reach and frequency are terms generally used when planning advertising campaigns. However, repparttar

concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Reach is repparttar 120874 number of people you touch with your marketing message or repparttar 120875 number of people that are exposed to your message. Frequency is repparttar 120876 number of times you touch each person with your message. In a world of unlimited resources you would obviously maximize both reach and frequency. However, since most of us live in repparttar 120877 world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa.

For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail repparttar 120878 entire Dallas/Fort Worth Metroplex once or to mail a quarter of repparttar 120879 Metroplex four times. An attorney who receives many of her clients through networking may have to decide whether to attend one weekly networking meeting or four different monthly meetings. When faced with decisions of reach vs. frequency remember this rule of thumb: Reach without Frequency = Wasted Money Marketing is repparttar 120880 process of building a business relationship with potential customers. Have you ever established a lifelong friendship with someone you had contact with only once? Probably not. Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when repparttar 120881 potential to form a great friendship is there at repparttar 120882 first encounter, it is unlikely it will grow without nurturing.

Cont'd on page 2 ==>