The International House Of Coffee Inc., is one of fastest growing new companies of this century. Their current success and future successes are based off old fashioned values. They believe customer comes first. An important part of International House Of Coffee(IHOC) is its desire to give back to community. They offer a wonderful fundraiser for schools, religious organizations, youth sports teams, etc. They also sponsor some of major Non Profits that benefit community interests as well as global interests.

Their fundraising program has been designed very carefully to ensure success for any organization. They offer free shipping, attractive order forms, informative guidelines, and most important, high quality products that are consumed by over 89% of all adults worldwide. These benefits guarantee an easy sale. Most fundraising opportunities blind you with high profit margins and offer a sub standard product that people don't really want to purchase. They offer a product line that everyone is happy with. Not only do they offer best selling coffees, they offer teas, chocolates and candles. They want to make sure they have something for everyone in their product offering.

Their new program, E-IHOC can be done alone or with their traditional program. They issue an organization a "coupon code number" that can be distributed to their patrons, clients, or members, etc. They will be invited to visit IHOC on internet. When they visit store they can buy any of products listed on "fundraising section". Whomever organization advertises this "coupon code number" to, they will be able to use it over and over til expiration date.

To visit them on internet log on to www.shopbrandzonline.com and click on International House Of Coffee text link.

Now I never make an offer unless it is time sensitive.

For my offers I use a customized script that keeps track of my orders or counts down time left until offer expires. When my product is sold out, or offer has expired, script then removes order page.

I rarely make exceptions and extend offer, unless someone had a problem ordering product.

So how can you implement this strategy into your business?

To have a successful offer you should generally follow these two simple rules:

- Make offer truly special (give a discount, extra bonuses, etc.)

- Make sure offer is pulled when you say it will be.

I have tested 72, 48 and even 24-hour offers with impressive results.

These kinds of offers usually pull much better than if I limit offer to 20-30 packages.

However, each list is different. So don't be afraid to test various offers until you find right formula for maximum sales.

The kiss of death, and quickest way to lose credibility with your customers, is to make an offer that insults their intelligence.

Don't make a 48-hour offer, then run it for a week, just to make extra sales.

Your customers will quickly catch on to this, and you will see your response rates fall drastically.

Treat your customers with respect, and they will return favor by making your bank account balloon to new levels.

Copyright © 2005 Jason Tarasi