A Great Marketing Concept

When it comes to traditional fundraising campaigns their are literally thousands of ideas that organizations seeking to start a program can utilize. Traditional fundraising has always been to present program, get groups to sign up, and get patrons to purchase product. But, with advent of Internet, many such programs that have been a traditional face-to-face method have become more updated and accessible and even more creative. Even though means has changed, methods have not. Their are several key aspects in a solid, profitable, and mutually beneficial fundraising program that have not changed over time.

First, The program has to be easy to understand. Those who would demonstrate program not only have to be trained, but they have to demonstrate program with ease. A program should not be complicated when main objective is to gain positive revenue results. The better prospect understands, better likelihood that product will be sold.

Second, Profitability. Any program, weather its a food drive, Girl Scouts, or casino night at local church, they are in "business" to make money. Their is one other dimension here, their has to be a fast turnaround in revenue earning. Not many programs realize a fast turnaround in their sales objectives. Some programs may take anywhere from 6 months to a year maybe more. It all depends upon marketing mix of production, packaging, pricing, and most important promotion. The program chosen also plays a factor.

As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to window to get a breath of fresh air.

"John," I mumbled to my usually hygienic friend, "what happened to you?"

He then gave me a wry smile and his eyes became as large as Bill Gate's bank account.

My friend led me over to TV where he had on “The Home Shopping Network.”

John needed to take some time off work to relax, but within three short days, had become a 'Home Shopping' junkie.

My normal, levelheaded friend had become hypnotized by one of marketing's most powerful techniques: Time sensitive offers.

If he didn't order "Peppi singing fish" within next 15 minutes, offer would be gone forever.

The Yoda phone that exclaimed, "May force be with you" when it rang would disappear into a galaxy far far away if he didn't act now. They only had 100 left in stock.

As I sat there watching my zombified friend order useless items he would never use, I decided I would apply this same technique to my own business.

I care deeply about all of my customers, so I wanted to make sure of two things:

- My offers would only be for useful products and services.

- The offers had to truly be time sensitive.

The results where astounding.