2. THE PRIORITIES OBJECTION

Some of your prospective customer didn't buy from you because they put a higher priority on spending their money for something else. You can get many of these sales by persuading them to make YOUR product or service their priority.

For example, develop some special offers your prospects can't resist. Create offers so enticing your prospects feel compelled to make your product or service their priority purchase.

TIP: Include a deadline for every offer. It forces procrastinating prospects to make a decision. Many will decide to buy immediately so they don't forfeit your "good deal".

3. THE SKEPTICISM OBJECTION

Your prospects bought things in past that didn't produce promised results. That makes them skeptical of your promises. Some of ways you can overcome their skepticism include:

** Eliminate any risk of loss. Guarantee your customer's satisfaction. Offer to refund your customer's money if they don't get results they expect.

** Prove your history of delivering what you promise. Provide testimonials from satisfied customers as evidence you've lived up to your promises in past.

** Make yourself available -- personally or by phone. This is especially effective for Internet Marketers. Prospective customers feel more secure when they can talk with a real person.

Neutralize all 3 of these unspoken objections before you ask your prospects to buy. Do it in your web pages, your sales letters, your personal presentations -- every message designed to generate sales. You'll see an immediate increase in your sales volume.

When writing your headline, you need to ask yourself these questions. Do you have your target prospect in mind while writing headline, and will it make them want to read more? Does it offer a solution to a problem that’s nagging your visitors?

Once can answer yes to both question, then you’re ready to move on to step two.

STEP TWO: DON’T TRY AND CLOSE THE SALE YET!

Never, and I mean it; try to close your sale from a simple classified ad. It just doesn’t work that way. Classifieds are short and there isn’t enough room for you to list your major selling points.

Instead, you want to simply introduce reader to your offer and communicate strongest benefits and how it will help them. Create a little excitement here. Give reader only enough to build curiosity so they’re driven to find out more.

STEP THREE: TELL THEM WHAT TO DO NEXT!

People will follow when you lead. So tell reader exactly what they need to do.

Trying to get information in front of your prospect? Tell them how they can get it. Want them to sign up for your newsletter? Show them what they need to do.

By stating in simple terms what to do next, now interested reader will follow. And if you followed these suggestions, you’ll have classified ads that lead reader to their pot of gold every time.