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2. THE PRIORITIES OBJECTION
Some of your prospective customer didn't buy from you because they put a higher priority on spending their money for something else. You can get many of these sales by persuading them to make YOUR product or service their priority.
For example, develop some special offers your prospects can't resist. Create offers so enticing your prospects feel compelled to make your product or service their priority purchase.
TIP: Include a deadline for every offer. It forces procrastinating prospects to make a decision. Many will decide to buy immediately so they don't forfeit your "good deal".
3. THE SKEPTICISM OBJECTION
Your prospects bought things in past that didn't produce promised results. That makes them skeptical of your promises. Some of ways you can overcome their skepticism include:
** Eliminate any risk of loss. Guarantee your customer's satisfaction. Offer to refund your customer's money if they don't get results they expect.
** Prove your history of delivering what you promise. Provide testimonials from satisfied customers as evidence you've lived up to your promises in past.
** Make yourself available -- personally or by phone. This is especially effective for Internet Marketers. Prospective customers feel more secure when they can talk with a real person.
Neutralize all 3 of these unspoken objections before you ask your prospects to buy. Do it in your web pages, your sales letters, your personal presentations -- every message designed to generate sales. You'll see an immediate increase in your sales volume.
Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV