NEUTRALIZE THE UNSPOKEN OBJECTIONS TO INCREASE YOUR SALES

Written by Bob Leduc


Continued from page 1

2. THE PRIORITIES OBJECTION

Some of your prospective customer didn't buy from you because they put a higher priority on spending their money for something else. You can get many of these sales by persuading them to make YOUR product or service their priority.

For example, develop some special offers your prospects can't resist. Create offers so enticing your prospects feel compelled to make your product or service their priority purchase.

TIP: Include a deadline for every offer. It forces procrastinating prospects to make a decision. Many will decide to buy immediately so they don't forfeit your "good deal".

3. THE SKEPTICISM OBJECTION

Your prospects bought things inrepparttar past that didn't producerepparttar 127357 promised results. That makes them skeptical of your promises. Some ofrepparttar 127358 ways you can overcome their skepticism include:

** Eliminate any risk of loss. Guarantee your customer's satisfaction. Offer to refund your customer's money if they don't getrepparttar 127359 results they expect.

** Prove your history of delivering what you promise. Provide testimonials from satisfied customers as evidence you've lived up to your promises inrepparttar 127360 past.

** Make yourself available -- personally or by phone. This is especially effective for Internet Marketers. Prospective customers feel more secure when they can talk with a real person.

Neutralize all 3 of these unspoken objections before you ask your prospects to buy. Do it in your web pages, your sales letters, your personal presentations -- every message designed to generate sales. You'll see an immediate increase in your sales volume.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: mailto:BobLeduc@aol.com?subject=Postcards Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


WRITING LITTLE CLASSIFIEDS THAT PAY OFF BIG!

Written by Grady Smith


Continued from page 1

When writing your headline, you need to ask yourself these questions. Do you have your target prospect in mind while writingrepparttar headline, and will it make them want to read more? Does it offer a solution to a problem thatís nagging your visitors?

Once can answer yes to both question, then youíre ready to move on to step two.

STEP TWO: DONíT TRY AND CLOSE THE SALE YET!

Never, and I mean it; try to close your sale from a simple classified ad. It just doesnít work that way. Classifieds are short and there isnít enough room for you to list your major selling points.

Instead, you want to simply introducerepparttar 127356 reader to your offer and communicaterepparttar 127357 strongest benefits and how it will help them. Create a little excitement here. Giverepparttar 127358 reader only enough to build curiosity so theyíre driven to find out more.

STEP THREE: TELL THEM WHAT TO DO NEXT!

People will follow when you lead. So tellrepparttar 127359 reader exactly what they need to do.

Trying to get information in front of your prospect? Tell them how they can get it. Want them to sign up for your newsletter? Show them what they need to do.

By stating in simple terms what to do next,repparttar 127360 now interested reader will follow. And if you followed these suggestions, youíll have classified ads that leadrepparttar 127361 reader to their pot of gold every time.



Grady Smith is a high response copywriter offering sales letters, classified ads, and autoresponder series all at prices you can afford and designed to set your profits on fire. Visit his site for your FREE copywriting newsletter and ebook. Go now: http://www.cheap-copy.com


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